Veganism Audience in France
Veganism has an estimated audience of 9,199,569 people in France. 68.6% are female, 31.4% are male, average age 43.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Brigitte Bardot, Decoration, vertbaudet, Healthy diet, Home Design.
The average Veganism fan in France is 43.1 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Brigitte Bardot, Decoration, vertbaudet, with strongest over-indexing on Brigitte Bardot (1.69× the country average). Demographically, the Veganism audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Veganism fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 43.1 |
| Estimated audience size | 9,199,569 |
Audience persona
The typical Veganism fan in France is more female, around 43.1 years old, with strong Mindfulness tendencies and a notable affinity for Brigitte Bardot.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,884,783 | 1.75× |
| Auvergne-Rhône-Alpes | 1,212,720 | 1.12× |
| Occitanie | 891,683 | 1.12× |
| Grand Est | 861,639 | 1.16× |
| Nouvelle-Aquitaine | 850,484 | 1.05× |
| Provence-Alpes-Côte d'Azur | 804,339 | 1.18× |
| Hauts-de-France | 619,296 | 0.77× |
| Pays de la Loire | 429,339 | 0.84× |
| Brittany | 376,849 | 0.84× |
| Normandy | 354,828 | 0.79× |
| Bourgogne-Franche-Comté | 307,382 | 0.83× |
| Centre-Val de Loire | 270,184 | 0.78× |
| Corsica | 35,485 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brigitte Bardot | 1.69× | Movies & TV |
| Decoration | 2.1× | Home & Garden |
| vertbaudet | 1.89× | Fashion & Accessoires |
| Healthy diet | 1.77× | Health |
| Home Design | 1.92× | Home & Garden |
| Gala | 1.66× | News |
| Petit Bateau | 1.96× | Fashion & Accessoires |
| Living room | 1.88× | Home & Garden |
| Self-awareness | 1.71× | Health |
| Zara | 1.53× | Shopping |
| Kitchenware | 1.64× | Home & Garden |
| Stradivarius | 1.7× | Shopping |
| Vegetarian cuisine | 1.61× | Food & Beverages |
| Maisons du Monde | 1.53× | Home & Garden |
| Weight loss (Fitness And wellness) | 1.72× | Health |
| Travel Adventures | 1.54× | Travel & Leisure |
| Home repair | 1.51× | Home & Garden |
| Zero waste | 1.73× | Home & Garden |
| Le Bon Marché | 1.58× | Shopping |
| Vanessa Bruno | 1.9× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.51 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Sustainability | BALANCE | 1.23 |
| DIY Mentality | THRILL | 1.19 |
| Creativity | OPEN | 1.13 |
| Design Affinity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
See Veganism audiences in other countries
More Food & Beverages audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Veganism have in France?
Veganism has an estimated audience of 9,199,569 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Veganism fans?
68.6% of Veganism fans are female, 31.4% are male, with an average age of 43.1 years.
Which brands do Veganism fans like most?
Veganism fans show strongest brand affinity for Brigitte Bardot (1.69×), Decoration (2.1×), and vertbaudet (1.89×) over the country average.
Where do Veganism fans live in France?
Veganism fans in France are most concentrated in Île-de-France (reach 2,884,783), Auvergne-Rhône-Alpes (reach 1,212,720), and Occitanie (reach 891,683). These three regions account for the largest share of the active audience.
What other brands do Veganism fans also like?
Beyond Veganism itself, the audience over-indexes on Decoration (2.1×), vertbaudet (1.89×), Healthy diet (1.77×), and Home Design (1.92×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.