A data profile of the people who buy, follow and care about Veganism in France — modelled from more than twelve digital signal sources. Veganism has an estimated audience of 9,199,569 people in France.
The average Veganism fan in France is 43.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Brigitte Bardot, Decoration, vertbaudet, with strongest over-indexing on Brigitte Bardot (1.69× the country average).
Demographically, the Veganism audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Veganism fan in France is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Brigitte Bardot.
The key figures that characterise the Veganism profile in France.
68.6% are female, 31.4% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 43.1 |
| Estimated audience size | 9,199,569 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Veganism audience comes from France.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
Where the Veganism audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3M | 1.75× | |
| 02 | Provence-Alpes-Côte d'Azur | ~800K | 1.17× | |
| 03 | Grand Est | ~900K | 1.15× | |
| 04 | Auvergne-Rhône-Alpes | ~1M | 1.12× | |
| 05 | Occitanie | ~900K | 1.12× | |
| 06 | Nouvelle-Aquitaine | ~800K | 1.05× | |
| 07 | Pays de la Loire | ~400K | 0.85× | |
| 08 | Brittany | ~400K | 0.85× | |
| 09 | Corsica | ~40K | 0.85× | |
| 10 | Bourgogne-Franche-Comté | ~300K | 0.84× | |
| 11 | Normandy | ~400K | 0.81× | |
| 12 | Centre-Val de Loire | ~300K | 0.80× | |
| 13 | Hauts-de-France | ~600K | 0.77× |
The strongest cross-interests of the Veganism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Decoration | Home & Garden | 2.10× | ||
| 02 | Petit Bateau | Fashion & Accessoires | 1.96× | ||
| 03 | Home Design | Home & Garden | 1.92× | ||
| 04 | Vanessa Bruno | Fashion & Accessoires | 1.90× | ||
| 05 | vertbaudet | Fashion & Accessoires | 1.89× | ||
| 06 | Living room | Home & Garden | 1.88× | ||
| 07 | Houseplant | Home & Garden | 1.88× | ||
| 08 | Healthy diet | Health | 1.77× | ||
| 09 | Zero waste | Home & Garden | 1.73× | ||
| 10 | Weight loss (Fitness And wellness) | Health | 1.72× | ||
| 11 | Self-awareness | Health | 1.71× | ||
| 12 | Stradivarius | Shopping | 1.70× | ||
| 13 | Brigitte Bardot | Movies & TV | 1.69× | ||
| 14 | Kitchenware | Home & Garden | 1.64× | ||
| 15 | Vegetarian cuisine | Food & Beverages | 1.61× | ||
| 16 | Le Bon Marché | Shopping | 1.58× | ||
| 17 | Travel Adventures | Travel & Leisure | 1.54× | ||
| 18 | Zara | Shopping | 1.53× | ||
| 19 | Maisons du Monde | Home & Garden | 1.53× | ||
| 20 | Home repair | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.38× | |
| Design Affinity | PREMIUM | 1.35× | |
| Sustainability | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.85× |
Veganism has an estimated audience of 9,199,569 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
68.6% of Veganism fans are female, 31.4% are male, with an average age of 43.1 years.
Veganism fans show strongest brand affinity for Brigitte Bardot (1.69×), Decoration (2.1×), and vertbaudet (1.89×) over the country average.
Veganism fans in France are most concentrated in Île-de-France (reach ~3M), Auvergne-Rhône-Alpes (reach ~1M), and Occitanie (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Veganism itself, the audience over-indexes on Decoration (2.1×), vertbaudet (1.89×), Healthy diet (1.77×), and Home Design (1.92×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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