A data profile of the people who buy, follow and care about Photography in Austria — modelled from more than twelve digital signal sources. Photography has an estimated audience of 2,823,476 people in Austria.
The average Photography fan in Austria is 40.6 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Demographically, the Photography audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
The key figures that characterise the Photography profile in Austria.
54.0% are female, 46.0% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 40.6 |
| Estimated audience size | 2,823,476 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Photography audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 5.3% |
| Japan | 5.1% |
Where the Photography audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~80K | 1.12× | |
| 02 | Vienna | ~600K | 1.09× | |
| 03 | Lower Austria | ~400K | 1.07× | |
| 04 | Upper Austria | ~400K | 1.01× | |
| 05 | Tyrol | ~200K | 1.00× | |
| 06 | Vorarlberg | ~100K | 0.99× | |
| 07 | Salzburg | ~200K | 0.97× | |
| 08 | Styria | ~300K | 0.94× | |
| 09 | Carinthia (state) | ~100K | 0.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.10× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.39× | |
| Travelling | THRILL | 0.66× | |
| Urban Lifestyle | OPEN | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.