A data profile of the people who buy, follow and care about Westbahn in Austria — modelled from more than twelve digital signal sources. Westbahn has an estimated audience of 1,877,023 people in Austria.
The average Westbahn fan in Austria is 39.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Deichmann, Politics, Public transport, with strongest over-indexing on Deichmann (1.92× the country average).
Demographically, the Westbahn audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Westbahn fan in Austria is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Deichmann.
The key figures that characterise the Westbahn profile in Austria.
56.2% are female, 43.8% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.8 |
| Estimated audience size | 1,877,023 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 20% |
Where the Westbahn audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~500K | 2.15× | |
| 02 | Salzburg | ~200K | 1.71× | |
| 03 | Vienna | ~600K | 1.52× | |
| 04 | Tyrol | ~100K | 1.05× | |
| 05 | Lower Austria | ~200K | 0.93× | |
| 06 | Vorarlberg | ~40K | 0.64× | |
| 07 | Styria | ~100K | 0.57× | |
| 08 | Burgenland | ~20K | 0.35× | |
| 09 | Carinthia (state) | ~20K | 0.26× |
The strongest cross-interests of the Westbahn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rail transport | Travel & Leisure | 2.85× | ||
| 02 | Public transport | Cars & Mobility | 2.58× | ||
| 03 | Deutsche Bahn | Cars & Mobility | 2.52× | ||
| 04 | Vapiano | Food & Beverages | 2.30× | ||
| 05 | Eurowings | Travel & Leisure | 2.25× | ||
| 06 | Tableware | Food & Beverages | 2.17× | ||
| 07 | Ernsting's family | Shopping | 1.94× | ||
| 08 | Deichmann | Shopping | 1.92× | ||
| 09 | Take-out | Food & Beverages | 1.82× | ||
| 10 | Tchibo | Shopping | 1.81× | ||
| 11 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.81× | ||
| 12 | Garden centre | Home & Garden | 1.79× | ||
| 13 | Fressnapf | Shopping | 1.68× | ||
| 14 | FlixBus | Cars & Mobility | 1.65× | ||
| 15 | Online newspaper | News | 1.58× | ||
| 16 | Hobby | Home & Garden | 1.57× | ||
| 17 | Toys | Games | 1.56× | ||
| 18 | Politics | Politics & Society | 1.55× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.52× | ||
| 20 | Auction | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.50× | |
| Convenience Orientation | PREMIUM | 1.44× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Healthy Lifestyle | BALANCE | 1.02× |
Westbahn's target market in Austria covers an estimated 1,877,023 people, concentrated in Vienna and Upper Austria.
56.2% of the Westbahn audience are female, 43.8% are male, with an average age of 39.8 years.
Westbahn fans show strongest brand affinity for Deichmann (1.92×), Politics (1.55×), and Public transport (2.58×) over the country average.
Westbahn fans in Austria are most concentrated in Vienna (reach ~600K), Upper Austria (reach ~500K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Westbahn itself, the audience over-indexes on Politics (1.55×), Public transport (2.58×), Deutsche Bahn (2.52×), and Rail transport (2.85×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Westbahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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