Westbahn Audience in Germany
Westbahn has an estimated audience of 330,145 people in Germany. 52.8% are female, 47.2% are male, average age 39.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Rossmann, Home Office, Unique Gifts, Home Delivery, Theocracy.
The average Westbahn fan in Germany is 39.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Rossmann, Home Office, Unique Gifts, with strongest over-indexing on Rossmann (1.51× the country average). Demographically, the Westbahn audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Demographics of Westbahn fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 39.8 |
| Estimated audience size | 330,145 |
Audience persona
The typical Westbahn fan in Germany is balanced, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 247,609 | 7.4× |
| Baden-Württemberg | 128,235 | 2.85× |
| Nordrhein-Westfalen | 29,537 | 0.41× |
| Hessen | 22,356 | 0.89× |
| Berlin | 12,454 | 0.84× |
| Niedersachsen | 10,898 | 0.34× |
| Rheinland-Pfalz | 7,467 | 0.45× |
| Sachsen | 6,083 | 0.38× |
| Hamburg | 4,822 | 0.65× |
| Brandenburg | 3,119 | 0.3× |
| Schleswig-Holstein | 2,808 | 0.24× |
| Thüringen | 2,679 | 0.32× |
| Sachsen-Anhalt | 1,823 | 0.21× |
| Mecklenburg-Vorpommern | 1,315 | 0.21× |
| Saarland | 1,008 | 0.25× |
| Bremen | 749 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.51× | Shopping |
| Home Office | 1.51× | Business & Career |
| Unique Gifts | 1.58× | Shopping |
| Home Delivery | 1.67× | Food & Beverages |
| Theocracy | 5.83× | Music & Radio |
| Esra Erol | 3.06× | Movies & TV |
| Kodi (software) | 1.5× | Technology & Electronics |
| Chalkidiki | 2.16× | Travel & Leisure |
| Haruki Murakami | 4.35× | Literature |
| Corfu (regional unit) | 1.5× | Travel & Leisure |
| Coworking | 1.84× | Business & Career |
| Cachorro | 1.56× | Pets & Animals |
| Hoorn | 3.4× | Travel & Leisure |
| Volvo V60 | 2.06× | Cars & Mobility |
| Samanyolu Haber | 1.78× | Movies & TV |
| Fatteh | 4.15× | Food & Beverages |
| Information sensitivity | 1.99× | Technology & Electronics |
| Carrie (novel) | 2.14× | Literature |
| Hakone, Kanagawa | 2.4× | Travel & Leisure |
| Glashütte | 1.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.35 |
| DIY Mentality | THRILL | 1.3 |
| Indulgence | JOY | 1.29 |
| Quality Awareness | PREMIUM | 1.25 |
| Sports Activity | POWER | 1.22 |
| Patriotism | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 81.9% |
| Germany | 13.4% |
| Italy | 0.6% |
See Westbahn audiences in other countries
More Public transport audiences in Germany
- Deutsche Bahn (16,279,502)
- FlixBus (6,781,919)
- Bremer Straßenbahn AG (583,301)
- Eurostar (565,664)
- BOGESTRA (560,143)
Frequently asked questions
How many fans does Westbahn have in Germany?
Westbahn has an estimated audience of 330,145 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Westbahn fans?
52.8% of Westbahn fans are female, 47.2% are male, with an average age of 39.8 years.
Which brands do Westbahn fans like most?
Westbahn fans show strongest brand affinity for Rossmann (1.51×), Home Office (1.51×), and Unique Gifts (1.58×) over the country average.
Where do Westbahn fans live in Germany?
Westbahn fans in Germany are most concentrated in Bayern (reach 247,609), Baden-Württemberg (reach 128,235), and Nordrhein-Westfalen (reach 29,537). These three regions account for the largest share of the active audience.
What other brands do Westbahn fans also like?
Beyond Westbahn itself, the audience over-indexes on Home Office (1.51×), Unique Gifts (1.58×), Home Delivery (1.67×), and Theocracy (5.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Westbahn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.