A data profile of the people who buy, follow and care about Wiener Linien in Austria — modelled from more than twelve digital signal sources. Wiener Linien has an estimated audience of 1,010,644 people in Austria.
The average Wiener Linien fan in Austria is 38.6 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Austrian Airlines, Deutsche Bahn, Deichmann, with strongest over-indexing on Austrian Airlines (1.61× the country average).
Demographically, the Wiener Linien audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Wiener Linien fan in Austria is balanced, around 38.6 years old, with strong Quality Awareness tendencies and a notable affinity for Austrian Airlines.
The key figures that characterise the Wiener Linien profile in Austria.
52.7% are female, 47.3% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 38.6 |
| Estimated audience size | 1,010,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 18% |
Where the Wiener Linien audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~800K | 4.84× | |
| 02 | Lower Austria | ~200K | 1.18× | |
| 03 | Burgenland | ~20K | 0.84× | |
| 04 | Styria | ~100K | 0.79× | |
| 05 | Upper Austria | ~50K | 0.41× | |
| 06 | Carinthia (state) | ~20K | 0.35× | |
| 07 | Vorarlberg | ~10K | 0.34× | |
| 08 | Salzburg | ~20K | 0.31× | |
| 09 | Tyrol | ~20K | 0.29× |
The strongest cross-interests of the Wiener Linien audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dailymotion | Movies & TV | 3.57× | ||
| 02 | Rail transport | Travel & Leisure | 3.27× | ||
| 03 | Deutsche Bahn | Cars & Mobility | 2.97× | ||
| 04 | Public transport | Cars & Mobility | 2.85× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.69× | ||
| 06 | Eurowings | Travel & Leisure | 2.56× | ||
| 07 | Vapiano | Food & Beverages | 2.45× | ||
| 08 | HolidayCheck | Travel & Leisure | 2.34× | ||
| 09 | Tableware | Food & Beverages | 2.30× | ||
| 10 | Take-out | Food & Beverages | 1.95× | ||
| 11 | Deichmann | Shopping | 1.81× | ||
| 12 | First class travel | Travel & Leisure | 1.78× | ||
| 13 | Tchibo | Shopping | 1.72× | ||
| 14 | FlixBus | Cars & Mobility | 1.71× | ||
| 15 | Online newspaper | News | 1.67× | ||
| 16 | Auction | Shopping | 1.66× | ||
| 17 | Austrian Airlines | Travel & Leisure | 1.61× | ||
| 18 | Innovation | Business & Career | 1.61× | ||
| 19 | Sustainable energy | Home & Garden | 1.57× | ||
| 20 | Ryanair | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.61× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Indulgence | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.92× | |
| Social Media Usage | JOY | 0.94× | |
| Creativity | OPEN | 1.00× |
Wiener Linien's target market in Austria covers an estimated 1,010,644 people, concentrated in Vienna and Lower Austria.
52.7% of the Wiener Linien audience are female, 47.3% are male, with an average age of 38.6 years.
Wiener Linien fans show strongest brand affinity for Austrian Airlines (1.61×), Deutsche Bahn (2.97×), and Deichmann (1.81×) over the country average.
Wiener Linien fans in Austria are most concentrated in Vienna (reach ~800K), Lower Austria (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Wiener Linien itself, the audience over-indexes on Deutsche Bahn (2.97×), Deichmann (1.81×), Rail transport (3.27×), and Public transport (2.85×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Wiener Linien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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