A data profile of the people who buy, follow and care about Current events in Austria — modelled from more than twelve digital signal sources. Current events has an estimated audience of 2,584,154 people in Austria.
The average Current events fan in Austria is 43.7 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Germany, Culture, Televisions, with strongest over-indexing on Germany (1.55× the country average).
Demographically, the Current events audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Current events fan in Austria is balanced, around 43.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Germany.
The key figures that characterise the Current events profile in Austria.
52.5% are female, 47.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.7 |
| Estimated audience size | 2,584,154 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Current events audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.3% |
| India | 6.4% |
| United Kingdom | 4.5% |
Where the Current events audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~70K | 1.04× | |
| 02 | Salzburg | ~200K | 1.02× | |
| 03 | Carinthia (state) | ~100K | 1.01× | |
| 04 | Lower Austria | ~400K | 1.00× | |
| 05 | Vorarlberg | ~90K | 1.00× | |
| 06 | Upper Austria | ~300K | 0.98× | |
| 07 | Tyrol | ~200K | 0.98× | |
| 08 | Styria | ~300K | 0.97× | |
| 09 | Vienna | ~500K | 0.91× |
The strongest cross-interests of the Current events audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Information | Technology & Electronics | 1.64× | ||
| 02 | Web portal | Internet & Social Media | 1.61× | ||
| 03 | Tropical music | Music & Radio | 1.58× | ||
| 04 | Mass media | Business & Career | 1.57× | ||
| 05 | Member states of the United Nations | Politics & Society | 1.56× | ||
| 06 | Manoto TV | Movies & TV | 1.56× | ||
| 07 | Germany | Travel & Leisure | 1.55× | ||
| 08 | Berlin | Travel & Leisure | 1.55× | ||
| 09 | Basra Governorate | Travel & Leisure | 1.55× | ||
| 10 | The Motels | Music & Radio | 1.55× | ||
| 11 | Printing | Technology & Electronics | 1.54× | ||
| 12 | Googoosh | Music & Radio | 1.54× | ||
| 13 | K League | Sports | 1.54× | ||
| 14 | Arabic musical instruments | Music & Radio | 1.54× | ||
| 15 | Celebrity | Movies & TV | 1.53× | ||
| 16 | Culture | Literature | 1.52× | ||
| 17 | Televisions | Technology & Electronics | 1.51× | ||
| 18 | Performing arts | Business & Career | 1.51× | ||
| 19 | Aesthetics | Home & Garden | 1.50× | ||
| 20 | Russian literature | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.14× | |
| Price Sensitivity | PREMIUM | 1.03× | |
| Mindfulness | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.48× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Social Media Usage | JOY | 0.79× |
Current events has an estimated audience of 2,584,154 people in Austria, concentrated in Vienna and Lower Austria.
52.5% of Current events fans are female, 47.5% are male, with an average age of 43.7 years.
Current events fans show strongest brand affinity for Germany (1.55×), Culture (1.52×), and Televisions (1.51×) over the country average.
Current events fans in Austria are most concentrated in Vienna (reach ~500K), Lower Austria (reach ~400K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Current events itself, the audience over-indexes on Culture (1.52×), Televisions (1.51×), Celebrity (1.53×), and Printing (1.54×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Current events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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