A data profile of the people who buy, follow and care about Reddit in Austria — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 1,404,211 people in Austria.
The average Reddit fan in Austria is 30.2 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Google Maps, Der Standard, Video games, with strongest over-indexing on Google Maps (4.3× the country average).
Demographically, the Reddit audience skews balanced with an average age of 30.2, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Reddit fan in Austria is balanced, around 30.2 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.
The key figures that characterise the Reddit profile in Austria.
52.5% are female, 47.5% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 30.2 |
| Estimated audience size | 1,404,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 32% | |
| 30-39 | 17% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Reddit audience comes from Austria.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
Where the Reddit audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~400K | 1.33× | |
| 02 | Lower Austria | ~200K | 1.09× | |
| 03 | Styria | ~200K | 1.05× | |
| 04 | Upper Austria | ~200K | 1.02× | |
| 05 | Tyrol | ~100K | 1.00× | |
| 06 | Carinthia (state) | ~70K | 0.97× | |
| 07 | Burgenland | ~30K | 0.94× | |
| 08 | Salzburg | ~80K | 0.82× | |
| 09 | Vorarlberg | ~40K | 0.79× |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bored Panda | Internet & Social Media | 5.04× | ||
| 02 | Data science | Business & Career | 4.55× | ||
| 03 | Hollywood Stars | Movies & TV | 4.33× | ||
| 04 | Google Maps | Internet & Social Media | 4.30× | ||
| 05 | CapCut | Technology & Electronics | 3.62× | ||
| 06 | Roblox | Games | 3.62× | ||
| 07 | Used good | Politics & Society | 2.99× | ||
| 08 | GeoGuessr | Internet & Social Media | 2.53× | ||
| 09 | Job interview | Business & Career | 2.26× | ||
| 10 | Database | Technology & Electronics | 2.09× | ||
| 11 | Charity and causes | Business & Career | 1.88× | ||
| 12 | Marriage | Kids & Family | 1.76× | ||
| 13 | Der Standard | News | 1.74× | ||
| 14 | Movie theater | Movies & TV | 1.70× | ||
| 15 | Die Presse | News | 1.67× | ||
| 16 | Gemini | Technology & Electronics | 1.65× | ||
| 17 | Video games | Games | 1.64× | ||
| 18 | Drama movies | Movies & TV | 1.63× | ||
| 19 | Mobile game | Games | 1.63× | ||
| 20 | Books | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.03× | |
| Social Media Usage | JOY | 0.91× | |
| Travelling | THRILL | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.80× |
Reddit has an estimated audience of 1,404,211 people in Austria, concentrated in Vienna and Lower Austria.
52.5% of Reddit fans are female, 47.5% are male, with an average age of 30.2 years.
Reddit fans show strongest brand affinity for Google Maps (4.3×), Der Standard (1.74×), and Video games (1.64×) over the country average.
Reddit fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Reddit itself, the audience over-indexes on Der Standard (1.74×), Video games (1.64×), CapCut (3.62×), and Books (1.51×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.