A data profile of the people who buy, follow and care about Zara in Denmark — modelled from more than twelve digital signal sources. Zara has an estimated audience of 726,494 people in Denmark.
Zara has an estimated audience of 726,494 people in Denmark. 78.8% are female, 21.2% are male, average age 39.3. Top brand affinities: H&M, JYSK, Gina Tricot, Knitting, Crochet.
Top brand affinities include H&M, JYSK, Gina Tricot, with strongest over-indexing on H&M (2.37× the country average).
Demographically, the Zara audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Creativity.
The typical Zara fan in Denmark is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for H&M.
The key figures that characterise the Zara profile in Denmark.
78.8% are female, 21.2% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 39.3 |
| Estimated audience size | 726,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Zara audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 11.5% |
| Japan | 9.5% |
| Germany | 6.5% |
The strongest cross-interests of the Zara audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | H&M | Shopping | 2.37× | ||
| 02 | Gina Tricot | Fashion & Accessoires | 2.06× | ||
| 03 | Decoration | Home & Garden | 2.00× | ||
| 04 | Architecture & Design | Business & Career | 1.96× | ||
| 05 | Flower bouquet | Home & Garden | 1.83× | ||
| 06 | Pillow | Home & Garden | 1.83× | ||
| 07 | Flea market | Home & Garden | 1.80× | ||
| 08 | Crochet | Home & Garden | 1.74× | ||
| 09 | Sewing | Home & Garden | 1.74× | ||
| 10 | Garden furniture | Home & Garden | 1.70× | ||
| 11 | Auction | Shopping | 1.66× | ||
| 12 | Porcelain | Home & Garden | 1.66× | ||
| 13 | Uniqlo | Shopping | 1.65× | ||
| 14 | Watercolor painting | Arts & Culture | 1.65× | ||
| 15 | Knitting | Home & Garden | 1.60× | ||
| 16 | Skirt | Fashion & Accessoires | 1.59× | ||
| 17 | JYSK | Home & Garden | 1.57× | ||
| 18 | First-time buyer | Shopping | 1.57× | ||
| 19 | Gift card | Shopping | 1.55× | ||
| 20 | Townhouse | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.37× | |
| Creativity | OPEN | 1.25× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Patriotism | CONSERVATISM | 0.76× | |
| DIY Mentality | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Zara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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