A data profile of the people who buy, follow and care about Boozt in Denmark — modelled from more than twelve digital signal sources. Boozt has an estimated audience of 2,708,209 people in Denmark.
Boozt has an estimated audience of 2,708,209 people in Denmark. 71.7% are female, 28.3% are male, average age 40.9. Top brand affinities: Birkenstock, Drop shipping, TUI, Department store, Uniqlo.
Top brand affinities include Birkenstock, Drop shipping, TUI, with strongest over-indexing on Birkenstock (10.92× the country average).
Demographically, the Boozt audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
The typical Boozt fan in Denmark is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Birkenstock.
The key figures that characterise the Boozt profile in Denmark.
71.7% are female, 28.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 40.9 |
| Estimated audience size | 2,708,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 25% |
The strongest cross-interests of the Boozt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birkenstock | Fashion & Accessoires | 10.92× | ||
| 02 | Lindex | Fashion & Accessoires | 4.68× | ||
| 03 | Allegro (auction website) | Shopping | 4.14× | ||
| 04 | TUI | Travel & Leisure | 2.77× | ||
| 05 | Milan | Travel & Leisure | 2.34× | ||
| 06 | Drop shipping | Shopping | 2.19× | ||
| 07 | Luxury real estate | Business & Career | 2.10× | ||
| 08 | Department store | Shopping | 2.09× | ||
| 09 | Local food | Food & Beverages | 1.98× | ||
| 10 | Leggings | Fashion & Accessoires | 1.95× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.91× | ||
| 12 | Animal rights | Politics & Society | 1.84× | ||
| 13 | Intersport | Shopping | 1.82× | ||
| 14 | Uniqlo | Shopping | 1.81× | ||
| 15 | Hamburger | Food & Beverages | 1.70× | ||
| 16 | High school | Business & Career | 1.67× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.60× | ||
| 18 | Zizzi | Food & Beverages | 1.58× | ||
| 19 | Georg Jensen | Home & Garden | 1.54× | ||
| 20 | Sportswear (activewear) | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.35× | |
| Luxury Orientation | PREMIUM | 1.23× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.83× | |
| Quality Awareness | PREMIUM | 0.90× | |
| Tradition | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Boozt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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