A data profile of the people who buy, follow and care about Sportswear (activewear) in Denmark — modelled from more than twelve digital signal sources. Sportswear (activewear) has an estimated audience of 794,324 people in Denmark.
Sportswear (activewear) has an estimated audience of 794,324 people in Denmark. 59.2% are female, 40.8% are male, average age 40.7. Top brand affinities: Boozt, Footwear, Adidas, H&M, Men's clothing.
Top brand affinities include Boozt, Footwear, Adidas, with strongest over-indexing on Boozt (1.51× the country average).
Demographically, the Sportswear (activewear) audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Sportswear (activewear) fan in Denmark is more female, around 40.7 years old, with strong Social Media Usage tendencies and a notable affinity for Boozt.
The key figures that characterise the Sportswear (activewear) profile in Denmark.
59.2% are female, 40.8% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 40.7 |
| Estimated audience size | 794,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Sportswear (activewear) audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 6.1% |
| Japan | 6.1% |
The strongest cross-interests of the Sportswear (activewear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adidas | Fashion & Accessoires | 2.83× | ||
| 02 | Leggings | Fashion & Accessoires | 2.72× | ||
| 03 | Intersport | Shopping | 2.12× | ||
| 04 | Unisport | Shopping | 2.09× | ||
| 05 | Sneakers (footwear) | Fashion & Accessoires | 2.02× | ||
| 06 | Blouse | Fashion & Accessoires | 1.83× | ||
| 07 | H&M | Shopping | 1.82× | ||
| 08 | Skirt | Fashion & Accessoires | 1.82× | ||
| 09 | Jeans | Fashion & Accessoires | 1.79× | ||
| 10 | Men's clothing | Fashion & Accessoires | 1.64× | ||
| 11 | Trousers | Fashion & Accessoires | 1.64× | ||
| 12 | Dresses | Fashion & Accessoires | 1.62× | ||
| 13 | Footwear | Fashion & Accessoires | 1.61× | ||
| 14 | Fashion design | Business & Career | 1.59× | ||
| 15 | Fragrances | Beauty & Wellness | 1.58× | ||
| 16 | T-shirt | Fashion & Accessoires | 1.56× | ||
| 17 | PriceRunner | Shopping | 1.55× | ||
| 18 | Shirt | Fashion & Accessoires | 1.55× | ||
| 19 | Boozt | Shopping | 1.51× | ||
| 20 | Sales promotion | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Travelling | THRILL | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.24× | |
| Travelling | THRILL | 0.79× | |
| Patriotism | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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