A data profile of the people who buy, follow and care about Sportswear (activewear) in Belgium — modelled from more than twelve digital signal sources. Sportswear (activewear) has an estimated audience of 1,246,642 people in Belgium.
Sportswear (activewear) has an estimated audience of 1,246,642 people in Belgium. 54.3% are female, 45.7% are male, average age 40.3. Top brand affinities: Lotto Sport Italia, A.S.Adventure, Sports equipment, Real Madrid C.F., Paris Saint-Germain.
Top brand affinities include Lotto Sport Italia, A.S.Adventure, Sports equipment, with strongest over-indexing on Lotto Sport Italia (2.5× the country average).
Demographically, the Sportswear (activewear) audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Sportswear (activewear) fan in Belgium is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Lotto Sport Italia.
The key figures that characterise the Sportswear (activewear) profile in Belgium.
54.3% are female, 45.7% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 40.3 |
| Estimated audience size | 1,246,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Sportswear (activewear) audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 6.1% |
| Japan | 6.1% |
The strongest cross-interests of the Sportswear (activewear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pull&Bear | Fashion & Accessoires | 2.85× | ||
| 02 | Sportswear (fashion) | Fashion & Accessoires | 2.75× | ||
| 03 | Beşiktaş J.K. | Sports | 2.69× | ||
| 04 | Ankara | Travel & Leisure | 2.57× | ||
| 05 | Lotto Sport Italia | Sports | 2.50× | ||
| 06 | Sports equipment | Sports | 2.41× | ||
| 07 | Pay television | Movies & TV | 2.27× | ||
| 08 | Track and field | Sports | 2.10× | ||
| 09 | Paris Saint-Germain | Sports | 2.02× | ||
| 10 | Inter Milan | Sports | 1.80× | ||
| 11 | A.C. Milan | Sports | 1.72× | ||
| 12 | A.S.Adventure | Shopping | 1.71× | ||
| 13 | Arsenal F.C. | Sports | 1.65× | ||
| 14 | Jannik Sinner | Sports | 1.64× | ||
| 15 | Berlin | Travel & Leisure | 1.64× | ||
| 16 | Lamine Yamal | Sports | 1.63× | ||
| 17 | Serie A | Sports | 1.60× | ||
| 18 | Real Madrid C.F. | Sports | 1.59× | ||
| 19 | Juventus F.C. | Sports | 1.56× | ||
| 20 | Jacket | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| Early Adopter Mentality | POWER | 1.02× | |
| Travelling | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.72× | |
| Social Media Usage | JOY | 0.83× | |
| Convenience Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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