A data profile of the people who buy, follow and care about Shirt in Denmark — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 1,082,649 people in Denmark.
Shirt has an estimated audience of 1,082,649 people in Denmark. 54.8% are female, 45.2% are male, average age 45.4. Top brand affinities: Bracelet, Sunglasses, Uniqlo, Sportswear (activewear), Lingerie.
Top brand affinities include Bracelet, Sunglasses, Uniqlo, with strongest over-indexing on Bracelet (1.55× the country average).
Demographically, the Shirt audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Extroversion, Career Orientation.
The typical Shirt fan in Denmark is balanced, around 45.4 years old, with strong Extroversion tendencies and a notable affinity for Bracelet.
The key figures that characterise the Shirt profile in Denmark.
54.8% are female, 45.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 45.4 |
| Estimated audience size | 1,082,649 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Shirt audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christian Bale | Movies & TV | 1.85× | ||
| 02 | Levi Strauss & Co. | Fashion & Accessoires | 1.84× | ||
| 03 | Backpack | Fashion & Accessoires | 1.81× | ||
| 04 | Mango | Shopping | 1.80× | ||
| 05 | Organic cotton | Fashion & Accessoires | 1.80× | ||
| 06 | Bikini | Fashion & Accessoires | 1.73× | ||
| 07 | Outerwear | Fashion & Accessoires | 1.61× | ||
| 08 | Wedding dress | Fashion & Accessoires | 1.60× | ||
| 09 | Sunglasses | Fashion & Accessoires | 1.57× | ||
| 10 | Wedding ring | Fashion & Accessoires | 1.57× | ||
| 11 | Bracelet | Fashion & Accessoires | 1.55× | ||
| 12 | Uniqlo | Shopping | 1.55× | ||
| 13 | Sportswear (activewear) | Fashion & Accessoires | 1.55× | ||
| 14 | Intersport | Shopping | 1.55× | ||
| 15 | Science fiction movies | Movies & TV | 1.55× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.54× | ||
| 17 | New Balance | Fashion & Accessoires | 1.53× | ||
| 18 | Deal of the day | Shopping | 1.52× | ||
| 19 | First-person shooter games | Games | 1.51× | ||
| 20 | Laptop | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.35× | |
| Career Orientation | POWER | 1.29× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Social Media Usage | JOY | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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