A data profile of the people who buy, follow and care about Shirt in Norway — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 627,077 people in Norway.
Shirt has an estimated audience of 627,077 people in Norway. 54.9% are female, 45.1% are male, average age 45.4. Top brand affinities: Shoes, Lingerie, Bracelet, Happiness, Hair products.
Top brand affinities include Shoes, Lingerie, Bracelet, with strongest over-indexing on Shoes (1.57× the country average).
Demographically, the Shirt audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Shirt fan in Norway is balanced, around 45.4 years old, with strong Extroversion tendencies and a notable affinity for Shoes.
The key figures that characterise the Shirt profile in Norway.
54.9% are female, 45.1% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 45.4 |
| Estimated audience size | 627,077 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Shirt audience comes from Norway.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lingerie | Fashion & Accessoires | 2.75× | ||
| 02 | Bikini | Fashion & Accessoires | 2.58× | ||
| 03 | Bracelet | Fashion & Accessoires | 2.55× | ||
| 04 | Viral video | Internet & Social Media | 2.11× | ||
| 05 | Instant messaging | Internet & Social Media | 2.09× | ||
| 06 | Sunglasses | Fashion & Accessoires | 1.97× | ||
| 07 | Hairstyle | Beauty & Wellness | 1.93× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.90× | ||
| 09 | Fiction books | Literature | 1.81× | ||
| 10 | Sportswear (activewear) | Fashion & Accessoires | 1.79× | ||
| 11 | Drawing | Home & Garden | 1.77× | ||
| 12 | Hair products | Beauty & Wellness | 1.69× | ||
| 13 | Drum and bass | Music & Radio | 1.67× | ||
| 14 | Skirt | Fashion & Accessoires | 1.66× | ||
| 15 | Happiness | Health | 1.62× | ||
| 16 | Festival | Music & Radio | 1.62× | ||
| 17 | Meat | Food & Beverages | 1.62× | ||
| 18 | Toys | Games | 1.59× | ||
| 19 | Shoes | Fashion & Accessoires | 1.57× | ||
| 20 | Celebrity | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.43× | |
| Community Orientation | OPEN | 1.38× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| DIY Mentality | THRILL | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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