A data profile of the people who buy, follow and care about Shirt in Finland — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 496,658 people in Finland.
Shirt has an estimated audience of 496,658 people in Finland. 68.0% are female, 32.0% are male, average age 46.6. Top brand affinities: Google, Finnair, Shoes, Happiness, WhatsApp.
Top brand affinities include Google, Finnair, Shoes, with strongest over-indexing on Google (1.66× the country average).
Demographically, the Shirt audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Shirt fan in Finland is more female, around 46.6 years old, with strong Extroversion tendencies and a notable affinity for Google.
The key figures that characterise the Shirt profile in Finland.
68.0% are female, 32.0% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 46.6 |
| Estimated audience size | 496,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Shirt audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sportswear (activewear) | Fashion & Accessoires | 2.28× | ||
| 02 | Instant messaging | Internet & Social Media | 2.23× | ||
| 03 | Bracelet | Fashion & Accessoires | 2.20× | ||
| 04 | Tattoos | Fashion & Accessoires | 2.01× | ||
| 05 | Fiction books | Literature | 1.95× | ||
| 06 | Technology & Electronics | 1.93× | |||
| 07 | Shoes | Fashion & Accessoires | 1.91× | ||
| 08 | Hair products | Beauty & Wellness | 1.89× | ||
| 09 | Lindex | Fashion & Accessoires | 1.86× | ||
| 10 | Valtteri Bottas | Sports | 1.84× | ||
| 11 | Happiness | Health | 1.73× | ||
| 12 | Internet & Social Media | 1.73× | |||
| 13 | Intersport | Shopping | 1.68× | ||
| 14 | Dogs | Pets & Animals | 1.68× | ||
| 15 | Internet & Social Media | 1.66× | |||
| 16 | Stockmann | Shopping | 1.58× | ||
| 17 | Spas | Beauty & Wellness | 1.58× | ||
| 18 | Finnair | Travel & Leisure | 1.57× | ||
| 19 | Video games | Games | 1.55× | ||
| 20 | Kitchen | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.46× | |
| Community Orientation | OPEN | 1.43× | |
| Sustainability | BALANCE | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.93× | |
| Mindfulness | BALANCE | 0.94× | |
| Spirituality | BALANCE | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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