A data profile of the people who buy, follow and care about Email in Finland — modelled from more than twelve digital signal sources. Email has an estimated audience of 899,668 people in Finland.
Email has an estimated audience of 899,668 people in Finland. 56.9% are female, 43.1% are male, average age 45.8. Top brand affinities: Google, Social network, Mobile phones, Software, Android (operating system).
Top brand affinities include Google, Social network, Mobile phones, with strongest over-indexing on Google (3.42× the country average).
Demographically, the Email audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
The typical Email fan in Finland is more female, around 45.8 years old, with strong Travelling tendencies and a notable affinity for Google.
The key figures that characterise the Email profile in Finland.
56.9% are female, 43.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 45.8 |
| Estimated audience size | 899,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Email audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Payment | Business & Career | 3.63× | ||
| 02 | Internet & Social Media | 3.42× | |||
| 03 | Social network | Internet & Social Media | 3.04× | ||
| 04 | World Wide Web | Internet & Social Media | 2.95× | ||
| 05 | Cloud computing | Technology & Electronics | 2.90× | ||
| 06 | Android (operating system) | Technology & Electronics | 2.73× | ||
| 07 | Mobile phones | Technology & Electronics | 2.55× | ||
| 08 | Software | Technology & Electronics | 2.50× | ||
| 09 | Telecommunication | Technology & Electronics | 2.45× | ||
| 10 | Credit cards | Business & Career | 2.23× | ||
| 11 | Computers | Technology & Electronics | 1.97× | ||
| 12 | Footwear | Fashion & Accessoires | 1.95× | ||
| 13 | Shoes | Fashion & Accessoires | 1.68× | ||
| 14 | Shopping malls | Shopping | 1.65× | ||
| 15 | Russian Empire | Politics & Society | 1.60× | ||
| 16 | Dresses | Fashion & Accessoires | 1.60× | ||
| 17 | Northern Europe | Politics & Society | 1.57× | ||
| 18 | Child | Kids & Family | 1.55× | ||
| 19 | Chat GPT | Technology & Electronics | 1.54× | ||
| 20 | Shopping | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.47× | |
| Urban Lifestyle | OPEN | 1.19× | |
| Need for Security | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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