A data profile of the people who buy, follow and care about Email in Belgium — modelled from more than twelve digital signal sources. Email has an estimated audience of 2,298,172 people in Belgium.
The average Email fan in Belgium is 43.8 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Google, Social network, Mobile phones, with strongest over-indexing on Google (2.32× the country average).
Demographically, the Email audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Email fan in Belgium is more female, around 43.8 years old, with strong Sustainability tendencies and a notable affinity for Google.
The key figures that characterise the Email profile in Belgium.
56.1% are female, 43.9% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 43.8 |
| Estimated audience size | 2,298,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Email audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
Where the Email audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~300K | 1.44× | |
| 02 | East Flanders | ~300K | 1.27× | |
| 03 | Limburg | ~100K | 1.27× | |
| 04 | Flemish Brabant | ~200K | 1.25× | |
| 05 | West Flanders | ~200K | 1.24× | |
| 06 | Brussels | ~200K | 1.20× | |
| 07 | Liege | ~200K | 0.92× | |
| 08 | Hainaut | ~200K | 0.73× | |
| 09 | Walloon Brabant | ~40K | 0.63× | |
| 10 | Luxembourg | ~30K | 0.58× | |
| 11 | Province of Namur | ~60K | 0.56× |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World Wide Web | Internet & Social Media | 2.41× | ||
| 02 | Internet & Social Media | 2.32× | |||
| 03 | Cloud computing | Technology & Electronics | 2.31× | ||
| 04 | Mobile phones | Technology & Electronics | 2.18× | ||
| 05 | Social network | Internet & Social Media | 2.13× | ||
| 06 | Android (operating system) | Technology & Electronics | 2.13× | ||
| 07 | Fairy tale | Literature | 2.12× | ||
| 08 | Credit cards | Business & Career | 1.96× | ||
| 09 | Software | Technology & Electronics | 1.92× | ||
| 10 | Instant messaging | Internet & Social Media | 1.91× | ||
| 11 | Blouse | Fashion & Accessoires | 1.77× | ||
| 12 | Telecommunication | Technology & Electronics | 1.72× | ||
| 13 | Computers | Technology & Electronics | 1.58× | ||
| 14 | Smartphones | Technology & Electronics | 1.58× | ||
| 15 | Lotto Sport Italia | Sports | 1.55× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.54× | ||
| 17 | Footwear | Fashion & Accessoires | 1.53× | ||
| 18 | Economy | Business & Career | 1.53× | ||
| 19 | Child | Kids & Family | 1.52× | ||
| 20 | Drop shipping | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.13× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Social Media Usage | JOY | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Design Affinity | PREMIUM | 0.75× | |
| Travelling | THRILL | 0.81× |
Email has an estimated audience of 2,298,172 people in Belgium, concentrated in Antwerp and East Flanders.
56.1% of Email fans are female, 43.9% are male, with an average age of 43.8 years.
Email fans show strongest brand affinity for Google (2.32×), Social network (2.13×), and Mobile phones (2.18×) over the country average.
Email fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~300K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Email itself, the audience over-indexes on Social network (2.13×), Mobile phones (2.18×), Software (1.92×), and Computers (1.58×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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