A data profile of the people who buy, follow and care about Software in Belgium — modelled from more than twelve digital signal sources. Software has an estimated audience of 4,131,246 people in Belgium.
The average Software fan in Belgium is 43.5 years old, balanced, and lives primarily in Flemish Brabant.
The audience is concentrated in Flemish Brabant, Brussels, East Flanders.
Top brand affinities include Google, Email, Mobile phones, with strongest over-indexing on Google (1.64× the country average).
Demographically, the Software audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Software fan in Belgium is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Google.
The key figures that characterise the Software profile in Belgium.
52.6% are female, 47.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 43.5 |
| Estimated audience size | 4,131,246 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Software audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
Where the Software audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~500K | 1.67× | |
| 02 | Flemish Brabant | ~500K | 1.40× | |
| 03 | Limburg | ~200K | 1.10× | |
| 04 | East Flanders | ~400K | 0.98× | |
| 05 | Walloon Brabant | ~100K | 0.97× | |
| 06 | Antwerp | ~400K | 0.96× | |
| 07 | Hainaut | ~400K | 0.93× | |
| 08 | Liege | ~300K | 0.87× | |
| 09 | Province of Namur | ~200K | 0.85× | |
| 10 | West Flanders | ~300K | 0.83× | |
| 11 | Luxembourg | ~80K | 0.75× |
The strongest cross-interests of the Software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 1.92× | |||
| 02 | Computer servers | Technology & Electronics | 1.84× | ||
| 03 | FaceTime | Technology & Electronics | 1.74× | ||
| 04 | Electronic funds transfer | Business & Career | 1.71× | ||
| 05 | Web application | Technology & Electronics | 1.70× | ||
| 06 | Supply chain management | Business & Career | 1.70× | ||
| 07 | Internet & Social Media | 1.64× | |||
| 08 | Web server | Technology & Electronics | 1.63× | ||
| 09 | Big data | Business & Career | 1.61× | ||
| 10 | Mobile game | Games | 1.58× | ||
| 11 | Mobile phones | Technology & Electronics | 1.57× | ||
| 12 | Voice over IP | Technology & Electronics | 1.57× | ||
| 13 | Internet privacy | Technology & Electronics | 1.57× | ||
| 14 | Steve Jobs | Business & Career | 1.57× | ||
| 15 | Fairy tale | Literature | 1.54× | ||
| 16 | JavaScript | Technology & Electronics | 1.53× | ||
| 17 | Vivara | Pets & Animals | 1.53× | ||
| 18 | Artificial intelligence | Technology & Electronics | 1.51× | ||
| 19 | Google Play | Technology & Electronics | 1.51× | ||
| 20 | Mobile app | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.22× | |
| Need for Security | CONSERVATISM | 1.20× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.92× | |
| Sustainability | BALANCE | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Software has an estimated audience of 4,131,246 people in Belgium, concentrated in Flemish Brabant and Brussels.
52.6% of Software fans are female, 47.4% are male, with an average age of 43.5 years.
Software fans show strongest brand affinity for Google (1.64×), Email (1.92×), and Mobile phones (1.57×) over the country average.
Software fans in Belgium are most concentrated in Flemish Brabant (reach ~500K), Brussels (reach ~500K), and East Flanders (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Software itself, the audience over-indexes on Email (1.92×), Mobile phones (1.57×), Mobile app (1.5×), and Mobile game (1.58×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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