Software Audience in United Kingdom
Software has an estimated audience of 23,395,428 people in United Kingdom. 54.4% are female, 45.6% are male, average age 43.7. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Software fan in United Kingdom is 43.7 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Software audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Software fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.7 |
| Estimated audience size | 23,395,428 |
Audience persona
The typical Software fan in United Kingdom is balanced, around 43.7 years old, with strong Indulgence tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 14,917,145 | 0.69× |
| South East | 2,642,423 | 0.84× |
| Yorkshire and the Humber | 2,630,340 | 1.4× |
| East of England | 2,351,933 | 1.1× |
| Scotland | 2,175,250 | 1.03× |
| South West | 1,685,979 | 0.88× |
| West Midlands | 1,552,273 | 1.55× |
| Wales | 1,286,462 | 0.96× |
| North West | 1,174,453 | 0.47× |
| North East | 1,057,377 | 1.16× |
| East Midlands | 993,143 | 0.6× |
| Northern Ireland | 948,139 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| 2.05× | Internet & Social Media | |
| Weddings | 1.8× | Kids & Family |
| Hobby | 1.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.14 |
| Convenience Orientation | PREMIUM | 1.1 |
| Social Media Usage | JOY | 1.09 |
| Luxury Orientation | PREMIUM | 1.04 |
| Price Sensitivity | PREMIUM | 0.94 |
| Family Orientation | CONSERVATISM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.2% |
| Brazil | 4.7% |
See Software audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Software have in United Kingdom?
Software has an estimated audience of 23,395,428 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Software fans?
54.4% of Software fans are female, 45.6% are male, with an average age of 43.7 years.
Which brands do Software fans like most?
Software fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Software fans live in United Kingdom?
Software fans in United Kingdom are most concentrated in England (reach 14,917,145), South East (reach 2,642,423), and Yorkshire and the Humber (reach 2,630,340). These three regions account for the largest share of the active audience.
What other brands do Software fans also like?
Beyond Software itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.