A data profile of the people who buy, follow and care about Software in Canada — modelled from more than twelve digital signal sources. Software has an estimated audience of 11,120,074 people in Canada.
The average Software fan in Canada is 40.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Demographically, the Software audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Extroversion.
The key figures that characterise the Software profile in Canada.
49.0% are female, 51.0% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 40.8 |
| Estimated audience size | 11,120,074 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Software audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
Where the Software audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~7.5M | 1.60× | |
| 02 | Quebec | ~3.5M | 1.29× | |
| 03 | Prince Edward Island | ~60K | 1.12× | |
| 04 | British Columbia | ~2M | 1.10× | |
| 05 | Alberta | ~1.5M | 0.97× | |
| 06 | Saskatchewan | ~300K | 0.93× | |
| 07 | Newfoundland and Labrador | ~100K | 0.85× | |
| 08 | Nova Scotia | ~300K | 0.81× | |
| 09 | Manitoba | ~300K | 0.74× | |
| 10 | New Brunswick | ~200K | 0.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.11× | |
| Extroversion | THRILL | 1.09× | |
| Family Orientation | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Pet Ownership | JOY | 0.88× | |
| Design Affinity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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