Software Audience in Mexico
Software has an estimated audience of 11,230,510 people in Mexico. 48.7% are female, 51.3% are male, average age 34.2. Top regions: Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
The average Software fan in Mexico is 34.2 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (316.17× the country average). Demographically, the Software audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Software fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 34.2 |
| Estimated audience size | 11,230,510 |
Audience persona
The typical Software fan in Mexico is balanced, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Software fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | ~2M | 1.42× |
| State of Mexico | ~1.5M | 1.08× |
| Veracruz (state) | ~800K | 1.27× |
| Jalisco | ~800K | 0.99× |
| Nuevo Leon | ~700K | 0.98× |
| Puebla | ~600K | 1.09× |
| Guanajuato | ~600K | 1.05× |
| Baja California | ~400K | 0.96× |
| Chiapas | ~400K | 1.19× |
| Michoacan de Ocampo | ~400K | 1.02× |
| Chihuahua | ~400K | 1.01× |
| Hidalgo | ~400K | 1.35× |
| Coahuila de Zaragoza | ~300K | 1.02× |
| Oaxaca | ~300K | 1.08× |
| Guerrero | ~300K | 1.01× |
| Yucatan | ~300K | 1.1× |
| Sinaloa | ~200K | 0.71× |
| Morelos | ~200K | 0.9× |
| Durango | ~200K | 1.01× |
| Tlaxcala | ~100K | 1.02× |
| Zacatecas | ~100K | 0.87× |
| Aguascalientes | ~100K | 0.78× |
| Nayarit | ~80K | 0.76× |
| Campeche | ~80K | 0.91× |
| Baja California Sur | ~70K | 0.78× |
| Colima | ~50K | 0.73× |
Top brand affinities of Software fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 316.17× | Shopping |
| Costa Rica | 522.43× | Travel & Leisure |
| Game consoles | 185.79× | Technology & Electronics |
| Catholic Church | 127.12× | Politics & Society |
| Mobile game | 80.18× | Games |
| Sarcasm | 87.35× | Politics & Society |
| Travel agency | 84.09× | Travel & Leisure |
| Exfoliation (cosmetology) | 158.93× | Beauty & Wellness |
| Banana | 61.28× | Food & Beverages |
| Valentine's Day | 116.61× | Kids & Family |
| El País | 61.28× | News |
| Broadcasting of sports events | 76.92× | Movies & TV |
| Dentistry | 55.41× | Business & Career |
| Daily Horoscope | 563.85× | Internet & Social Media |
| Freeware | 33.9× | Technology & Electronics |
| Pilsner | 56.71× | Food & Beverages |
| Sexology | 39.11× | Kids & Family |
| Multi-level marketing | 45.63× | Business & Career |
| Love & Sex | 43.54× | Kids & Family |
| Breastfeeding | 35.85× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.19 |
| Travelling | THRILL | 21.77 |
| Urban Lifestyle | OPEN | 3.76 |
| Risk Appetite | THRILL | 2.5 |
| Mindfulness | BALANCE | 1.75 |
| Individualism | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 5.2% |
| Brazil | 4.6% |
See Software audiences in other countries
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
Frequently asked questions
How many fans does Software have in Mexico?
Software has an estimated audience of 11,230,510 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Software fans?
48.7% of Software fans are female, 51.3% are male, with an average age of 34.2 years.
Which brands do Software fans like most?
Software fans show strongest brand affinity for Shopping and fashion (316.17×), Costa Rica (522.43×), and Game consoles (185.79×) over the country average.
Where do Software fans live in Mexico?
Software fans in Mexico are most concentrated in Distrito Federal (reach ~2M), State of Mexico (reach ~1.5M), and Veracruz (state) (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Software fans also like?
Beyond Software itself, the audience over-indexes on Costa Rica (522.43×), Game consoles (185.79×), Catholic Church (127.12×), and Mobile game (80.18×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.