Software Audience in Spain
Software has an estimated audience of 15,266,921 people in Spain. 53.6% are female, 46.4% are male, average age 45.5. Top brand affinities: MSN, Iberia (airline), Aldi, Movistar, TripAdvisor.
Top brand affinities include MSN, Iberia (airline), Aldi, with strongest over-indexing on MSN (4× the country average). Demographically, the Software audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Software fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 45.5 |
| Estimated audience size | 15,266,921 |
Audience persona
The typical Software fan in Spain is balanced, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4× | News |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Aldi | 2.21× | Shopping |
| Movistar | 2.11× | Technology & Electronics |
| TripAdvisor | 2.69× | Travel & Leisure |
| Julio Iglesias | 2.16× | Music & Radio |
| CAC 40 | 2.44× | Business & Career |
| 1.66× | Internet & Social Media | |
| Stradivarius | 2.06× | Shopping |
| Conforama | 2.54× | Home & Garden |
| Google Drive | 2.33× | Technology & Electronics |
| Orange | 2.31× | Technology & Electronics |
| Mapfre | 2.08× | Business & Career |
| Formentera | 4.04× | Travel & Leisure |
| Dentistry | 2.77× | Business & Career |
| Girona | 2.29× | Sports |
| 1.68× | Technology & Electronics | |
| Wikipedia | 1.78× | Internet & Social Media |
| Catering | 3.24× | Food & Beverages |
| 1.54× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.28 |
| Community Orientation | OPEN | 1.12 |
| Social Media Usage | JOY | 0.95 |
| Convenience Orientation | PREMIUM | 0.93 |
| Travelling | THRILL | 0.86 |
| DIY Mentality | THRILL | 0.85 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.2% |
| Brazil | 4.7% |
See Software audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.