A data profile of the people who buy, follow and care about Software in Spain — modelled from more than twelve digital signal sources. Software has an estimated audience of 15,266,921 people in Spain.
Software has an estimated audience of 15,266,921 people in Spain. 53.6% are female, 46.4% are male, average age 45.5. Top brand affinities: Iberia (airline), WhatsApp, Distilled beverage, Email, Google Drive.
Top brand affinities include Iberia (airline), WhatsApp, Distilled beverage, with strongest over-indexing on Iberia (airline) (1.94× the country average).
Demographically, the Software audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Community Orientation.
The typical Software fan in Spain is balanced, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Software profile in Spain.
53.6% are female, 46.4% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 45.5 |
| Estimated audience size | 15,266,921 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Software audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Betfair | Games | 2.63× | ||
| 02 | Satire | Literature | 2.33× | ||
| 03 | Google Drive | Technology & Electronics | 2.10× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 2.08× | ||
| 05 | Internet & Social Media | 2.00× | |||
| 06 | Iberia (airline) | Travel & Leisure | 1.94× | ||
| 07 | Refrigerator | Home & Garden | 1.92× | ||
| 08 | Video hosting service | Technology & Electronics | 1.80× | ||
| 09 | Wikipedia | Internet & Social Media | 1.79× | ||
| 10 | Badoo | Internet & Social Media | 1.79× | ||
| 11 | Distilled beverage | Food & Beverages | 1.76× | ||
| 12 | Travel website | Travel & Leisure | 1.76× | ||
| 13 | Charity and causes | Business & Career | 1.71× | ||
| 14 | Dentistry | Business & Career | 1.71× | ||
| 15 | Volunteering | Politics & Society | 1.68× | ||
| 16 | Mango | Shopping | 1.67× | ||
| 17 | Technology & Electronics | 1.63× | |||
| 18 | Real property | Home & Garden | 1.52× | ||
| 19 | MSN | News | 1.51× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.40× | |
| Community Orientation | OPEN | 1.32× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Mindfulness | BALANCE | 0.86× | |
| Design Affinity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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