Software Audience in Brazil
Software has an estimated audience of 27,436,957 people in Brazil. 57.4% are female, 42.6% are male, average age 40.4. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Harry Potter, Neymar, São Paulo FC.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, Harry Potter, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.9× the country average). Demographically, the Software audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Mindfulness.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Software fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.4 |
| Estimated audience size | 27,436,957 |
Audience persona
The typical Software fan in Brazil is more female, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.9× | Sports |
| Sport Club Corinthians Paulista | 2.06× | Sports |
| Harry Potter | 1.93× | Movies & TV |
| Neymar | 2.53× | Sports |
| São Paulo FC | 1.98× | Sports |
| UEFA Champions League | 2.65× | Sports |
| Cruzeiro Esporte Clube | 1.73× | Sports |
| Real Madrid C.F. | 1.57× | Sports |
| Santos FC | 1.54× | Sports |
| SUVs | 2.76× | Cars & Mobility |
| AliExpress | 2.62× | Shopping |
| Sport Club Internacional | 1.8× | Sports |
| TikTok | 2.17× | Internet & Social Media |
| Fast food | 2.22× | Food & Beverages |
| Honda | 2.57× | Cars & Mobility |
| Handbags | 2.44× | Fashion & Accessoires |
| Children's clothing | 2.5× | Fashion & Accessoires |
| Grêmio Foot-Ball Porto Alegrense | 1.85× | Sports |
| Discounts and allowances | 2.76× | Shopping |
| Energy | 1.98× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.06 |
| Mindfulness | BALANCE | 1.93 |
| Creativity | OPEN | 1.88 |
| Family Orientation | CONSERVATISM | 1.59 |
| Sports Activity | POWER | 1.57 |
| Urban Lifestyle | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 5.2% |
| Brazil | 4.7% |
See Software audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.