A data profile of the people who buy, follow and care about Software in Brazil — modelled from more than twelve digital signal sources. Software has an estimated audience of 27,436,957 people in Brazil.
Software has an estimated audience of 27,436,957 people in Brazil. 57.4% are female, 42.6% are male, average age 40.4. Top brand affinities: Email, Riverdale, Data warehouse, SAP HANA, Web Summit.
Top brand affinities include Email, Riverdale, Data warehouse, with strongest over-indexing on Email (1.52× the country average).
Demographically, the Software audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Software fan in Brazil is more female, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Email.
The key figures that characterise the Software profile in Brazil.
57.4% are female, 42.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.4 |
| Estimated audience size | 27,436,957 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Software audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videoconferencing | Technology & Electronics | 1.72× | ||
| 02 | SV Sandhausen | Sports | 1.70× | ||
| 03 | Intesa Sanpaolo | Business & Career | 1.69× | ||
| 04 | SAP HANA | Technology & Electronics | 1.65× | ||
| 05 | Riverdale | Movies & TV | 1.53× | ||
| 06 | Data warehouse | Technology & Electronics | 1.53× | ||
| 07 | Web Summit | Technology & Electronics | 1.53× | ||
| 08 | Russell Howard | Movies & TV | 1.53× | ||
| 09 | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.15× | |
| Patriotism | CONSERVATISM | 1.10× | |
| Career Orientation | POWER | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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