A data profile of the people who buy, follow and care about Email in United Kingdom — modelled from more than twelve digital signal sources. Email has an estimated audience of 15,633,138 people in United Kingdom.
The average Email fan in United Kingdom is 44.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Social network, Software, Mobile phones, with strongest over-indexing on Social network (1.6× the country average).
Demographically, the Email audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Email fan in United Kingdom is more female, around 44.4 years old, with strong Creativity tendencies and a notable affinity for Social network.
The key figures that characterise the Email profile in United Kingdom.
59.4% are female, 40.6% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.4 |
| Estimated audience size | 15,633,138 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Email audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
Where the Email audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.59× | |
| 02 | Yorkshire and the Humber | ~2M | 1.53× | |
| 03 | England | ~12M | 1.38× | |
| 04 | North East | ~700K | 1.17× | |
| 05 | Northern Ireland | ~400K | 0.91× | |
| 06 | South East | ~2M | 0.86× | |
| 07 | East Midlands | ~900K | 0.82× | |
| 08 | South West | ~1M | 0.78× | |
| 09 | East of England | ~1M | 0.76× | |
| 10 | Scotland | ~1M | 0.71× | |
| 11 | North West | ~800K | 0.50× |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pocono Mountains | Travel & Leisure | 2.04× | ||
| 02 | Craps | Games | 1.95× | ||
| 03 | Hangman (game) | Games | 1.92× | ||
| 04 | Google Play | Technology & Electronics | 1.78× | ||
| 05 | Metropolitan Opera | Arts & Culture | 1.76× | ||
| 06 | Clothing in India | Fashion & Accessoires | 1.72× | ||
| 07 | Payment system | Shopping | 1.70× | ||
| 08 | Cloud computing | Technology & Electronics | 1.64× | ||
| 09 | Payment | Business & Career | 1.62× | ||
| 10 | Mobile commerce | Technology & Electronics | 1.62× | ||
| 11 | Social network | Internet & Social Media | 1.60× | ||
| 12 | Software | Technology & Electronics | 1.59× | ||
| 13 | Digital wallet | Internet & Social Media | 1.59× | ||
| 14 | Fairy tale | Literature | 1.57× | ||
| 15 | Mobile phones | Technology & Electronics | 1.53× | ||
| 16 | Artificial intelligence | Technology & Electronics | 1.53× | ||
| 17 | App Store (iOS) | Technology & Electronics | 1.51× | ||
| 18 | Mobile payment | Business & Career | 1.50× | ||
| 19 | Pennsylvania | Travel & Leisure | 1.50× | ||
| 20 | States and union territories of India | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.04× | |
| Price Sensitivity | PREMIUM | 1.03× | |
| Need for Security | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Pet Ownership | JOY | 0.87× |
Email has an estimated audience of 15,633,138 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
59.4% of Email fans are female, 40.6% are male, with an average age of 44.4 years.
Email fans show strongest brand affinity for Social network (1.6×), Software (1.59×), and Mobile phones (1.53×) over the country average.
Email fans in United Kingdom are most concentrated in England (reach ~12M), Yorkshire and the Humber (reach ~2M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Email itself, the audience over-indexes on Software (1.59×), Mobile phones (1.53×), Cloud computing (1.64×), and Artificial intelligence (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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