Email Audience in United Kingdom
Email has an estimated audience of 15,633,138 people in United Kingdom. 59.4% are female, 40.6% are male, average age 44.4. Top regions: England, Yorkshire and the Humber, South East. Top brand affinities: Social network, Software, Mobile phones, Cloud computing, Artificial intelligence.
The average Email fan in United Kingdom is 44.4 years old, more female, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, South East. Top brand affinities include Social network, Software, Mobile phones, with strongest over-indexing on Social network (1.6× the country average). Demographically, the Email audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Email fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.4 |
| Estimated audience size | 15,633,138 |
Audience persona
The typical Email fan in United Kingdom is more female, around 44.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Social network.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,724,854 | 1.38× |
| Yorkshire and the Humber | 1,919,577 | 1.53× |
| South East | 1,815,538 | 0.86× |
| East of England | 1,079,344 | 0.76× |
| West Midlands | 1,065,258 | 1.59× |
| South West | 1,006,988 | 0.78× |
| Scotland | 1,003,425 | 0.71× |
| East Midlands | 901,130 | 0.82× |
| North West | 821,463 | 0.49× |
| North East | 710,111 | 1.17× |
| Northern Ireland | 438,015 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Social network | 1.6× | Internet & Social Media |
| Software | 1.59× | Technology & Electronics |
| Mobile phones | 1.53× | Technology & Electronics |
| Cloud computing | 1.64× | Technology & Electronics |
| Artificial intelligence | 1.53× | Technology & Electronics |
| Payment | 1.62× | Business & Career |
| Fairy tale | 1.57× | Literature |
| Payment system | 1.7× | Shopping |
| App Store (iOS) | 1.51× | Technology & Electronics |
| Mobile payment | 1.5× | Business & Career |
| Digital wallet | 1.59× | Internet & Social Media |
| Google Play | 1.78× | Technology & Electronics |
| Pennsylvania | 1.5× | Travel & Leisure |
| Metropolitan Opera | 1.76× | Arts & Culture |
| Craps | 1.95× | Games |
| Pocono Mountains | 2.04× | Travel & Leisure |
| Hangman (game) | 1.92× | Games |
| Clothing in India | 1.72× | Fashion & Accessoires |
| Mobile commerce | 1.62× | Technology & Electronics |
| States and union territories of India | 1.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.18 |
| Indulgence | JOY | 1.11 |
| Family Orientation | CONSERVATISM | 1.1 |
| Luxury Orientation | PREMIUM | 1.08 |
| Price Sensitivity | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
See Email audiences in other countries
More Technology & Electronics audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Email have in United Kingdom?
Email has an estimated audience of 15,633,138 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of Email fans?
59.4% of Email fans are female, 40.6% are male, with an average age of 44.4 years.
Which brands do Email fans like most?
Email fans show strongest brand affinity for Social network (1.6×), Software (1.59×), and Mobile phones (1.53×) over the country average.
Where do Email fans live in United Kingdom?
Email fans in United Kingdom are most concentrated in England (reach 11,724,854), Yorkshire and the Humber (reach 1,919,577), and South East (reach 1,815,538). These three regions account for the largest share of the active audience.
What other brands do Email fans also like?
Beyond Email itself, the audience over-indexes on Software (1.59×), Mobile phones (1.53×), Cloud computing (1.64×), and Artificial intelligence (1.53×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.