A data profile of the people who buy, follow and care about Email in Italy — modelled from more than twelve digital signal sources. Email has an estimated audience of 17,910,110 people in Italy.
The average Email fan in Italy is 44.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
The key figures that characterise the Email profile in Italy.
55.0% are female, 45.0% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 44.8 |
| Estimated audience size | 17,910,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Email audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
Where the Email audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~3M | 1.46× | |
| 02 | Calabria | ~800K | 1.39× | |
| 03 | Sicilia | ~2M | 1.32× | |
| 04 | Lazio | ~2.5M | 1.19× | |
| 05 | Puglia | ~1.5M | 1.17× | |
| 06 | Tuscany | ~1.5M | 1.11× | |
| 07 | Marche | ~500K | 1.04× | |
| 08 | Abruzzo | ~400K | 1.02× | |
| 09 | Veneto | ~1.5M | 1.00× | |
| 10 | Piedmont | ~1.5M | 0.97× | |
| 11 | Lombardy | ~3M | 0.93× | |
| 12 | Liguria | ~500K | 0.93× | |
| 13 | Emilia-Romagna | ~1.5M | 0.90× | |
| 14 | Sardinia | ~500K | 0.90× | |
| 15 | Basilicata | ~100K | 0.88× | |
| 16 | Molise | ~80K | 0.88× | |
| 17 | Trentino-Alto Adige/Südtirol | ~300K | 0.84× | |
| 18 | Umbria | ~200K | 0.84× | |
| 19 | Friuli-Venezia Giulia | ~300K | 0.79× | |
| 20 | Aosta Valley | ~20K | 0.51× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.