A data profile of the people who buy, follow and care about Computers in Finland — modelled from more than twelve digital signal sources. Computers has an estimated audience of 1,765,721 people in Finland.
Computers has an estimated audience of 1,765,721 people in Finland. 51.2% are female, 48.8% are male, average age 43.2. Top brand affinities: Twitch, Email, Artificial intelligence, Manga, Germany.
Top brand affinities include Twitch, Email, Artificial intelligence, with strongest over-indexing on Twitch (2.36× the country average).
Demographically, the Computers audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
The typical Computers fan in Finland is balanced, around 43.2 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.
The key figures that characterise the Computers profile in Finland.
51.2% are female, 48.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 43.2 |
| Estimated audience size | 1,765,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Computers audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
The strongest cross-interests of the Computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Twitch | Games | 2.36× | ||
| 02 | Technology & Electronics | 1.97× | |||
| 03 | Bonprix | Shopping | 1.78× | ||
| 04 | Judo | Sports | 1.71× | ||
| 05 | Manga | Literature | 1.63× | ||
| 06 | Backpack | Fashion & Accessoires | 1.62× | ||
| 07 | Samsung Galaxy | Technology & Electronics | 1.62× | ||
| 08 | Kawasaki | Cars & Mobility | 1.62× | ||
| 09 | C++ | Technology & Electronics | 1.60× | ||
| 10 | Artificial intelligence | Technology & Electronics | 1.59× | ||
| 11 | JavaScript | Technology & Electronics | 1.59× | ||
| 12 | Roblox | Games | 1.59× | ||
| 13 | Ski touring | Sports | 1.58× | ||
| 14 | Nail art | Beauty & Wellness | 1.58× | ||
| 15 | Eyelash | Beauty & Wellness | 1.55× | ||
| 16 | Eyebrow | Beauty & Wellness | 1.55× | ||
| 17 | Sveriges Television | Technology & Electronics | 1.53× | ||
| 18 | Germany | Travel & Leisure | 1.52× | ||
| 19 | Mattress | Home & Garden | 1.51× | ||
| 20 | Heat pump | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.22× | |
| Early Adopter Mentality | POWER | 1.13× | |
| Need for Security | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Sustainability | BALANCE | 0.82× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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