Computers Audience in Canada
Computers has an estimated audience of 14,034,302 people in Canada. 47.5% are female, 52.5% are male, average age 39.8. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Innovation, Tesla Motors, Samsung, Fortnite, Tabloid (newspaper format).
The average Computers fan in Canada is 39.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Innovation, Tesla Motors, Samsung, with strongest over-indexing on Innovation (1.58× the country average). Demographically, the Computers audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Computers fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 39.8 |
| Estimated audience size | 14,034,302 |
Audience persona
The typical Computers fan in Canada is balanced, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Innovation.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 8,386,264 | 1.43× |
| British Columbia | 2,907,523 | 1.38× |
| Quebec | 2,118,319 | 0.63× |
| Alberta | 2,093,177 | 1.21× |
| Manitoba | 637,098 | 1.21× |
| Saskatchewan | 471,607 | 1.06× |
| Nova Scotia | 369,345 | 0.88× |
| New Brunswick | 302,988 | 0.94× |
| Newfoundland and Labrador | 164,730 | 0.77× |
| Prince Edward Island | 52,854 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Innovation | 1.58× | Business & Career |
| Tesla Motors | 1.58× | Cars & Mobility |
| Samsung | 1.51× | Technology & Electronics |
| Fortnite | 1.58× | Games |
| Tabloid (newspaper format) | 1.58× | Literature |
| Virtual reality | 1.58× | Technology & Electronics |
| Racing games | 1.58× | Games |
| World of Warcraft | 1.58× | Games |
| League of Legends | 1.58× | Games |
| 3D printing | 1.58× | Technology & Electronics |
| Electronic sports | 1.58× | Sports |
| Sports betting | 1.53× | Games |
| Shōnen manga | 1.58× | Literature |
| Counter-Strike: Global Offensive | 1.58× | Games |
| Land Rover | 1.5× | Cars & Mobility |
| La Liga | 1.55× | Sports |
| Nike+ | 1.58× | Sports |
| Electric motorcycles and scooters | 1.58× | Cars & Mobility |
| Wearable technology | 1.58× | Technology & Electronics |
| Qatar Airways | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.27 |
| Convenience Orientation | PREMIUM | 1.14 |
| Risk Appetite | THRILL | 1.13 |
| Urban Lifestyle | OPEN | 1.11 |
| Extroversion | THRILL | 1.05 |
| Need for Security | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
See Computers audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Computers have in Canada?
Computers has an estimated audience of 14,034,302 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Computers fans?
47.5% of Computers fans are female, 52.5% are male, with an average age of 39.8 years.
Which brands do Computers fans like most?
Computers fans show strongest brand affinity for Innovation (1.58×), Tesla Motors (1.58×), and Samsung (1.51×) over the country average.
Where do Computers fans live in Canada?
Computers fans in Canada are most concentrated in Ontario (reach 8,386,264), British Columbia (reach 2,907,523), and Quebec (reach 2,118,319). These three regions account for the largest share of the active audience.
What other brands do Computers fans also like?
Beyond Computers itself, the audience over-indexes on Tesla Motors (1.58×), Samsung (1.51×), Fortnite (1.58×), and Tabloid (newspaper format) (1.58×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.