A data profile of the people who buy, follow and care about Computers in Canada — modelled from more than twelve digital signal sources. Computers has an estimated audience of 14,034,302 people in Canada.
The average Computers fan in Canada is 39.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Innovation, Tesla Motors, Samsung, with strongest over-indexing on Innovation (1.58× the country average).
Demographically, the Computers audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Computers fan in Canada is balanced, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Innovation.
The key figures that characterise the Computers profile in Canada.
47.5% are female, 52.5% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 39.8 |
| Estimated audience size | 14,034,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Computers audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
Where the Computers audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~8.5M | 1.43× | |
| 02 | British Columbia | ~3M | 1.38× | |
| 03 | Alberta | ~2M | 1.21× | |
| 04 | Manitoba | ~600K | 1.21× | |
| 05 | Saskatchewan | ~500K | 1.06× | |
| 06 | New Brunswick | ~300K | 0.94× | |
| 07 | Nova Scotia | ~400K | 0.88× | |
| 08 | Newfoundland and Labrador | ~200K | 0.77× | |
| 09 | Prince Edward Island | ~50K | 0.77× | |
| 10 | Quebec | ~2M | 0.63× |
The strongest cross-interests of the Computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 1.58× | ||
| 02 | Tesla Motors | Cars & Mobility | 1.58× | ||
| 03 | Fortnite | Games | 1.58× | ||
| 04 | Tabloid (newspaper format) | Literature | 1.58× | ||
| 05 | Virtual reality | Technology & Electronics | 1.58× | ||
| 06 | Racing games | Games | 1.58× | ||
| 07 | World of Warcraft | Games | 1.58× | ||
| 08 | League of Legends | Games | 1.58× | ||
| 09 | 3D printing | Technology & Electronics | 1.58× | ||
| 10 | Electronic sports | Sports | 1.58× | ||
| 11 | Shōnen manga | Literature | 1.58× | ||
| 12 | Counter-Strike: Global Offensive | Games | 1.58× | ||
| 13 | Electric motorcycles and scooters | Cars & Mobility | 1.58× | ||
| 14 | Wearable technology | Technology & Electronics | 1.58× | ||
| 15 | Carhartt | Fashion & Accessoires | 1.58× | ||
| 16 | La Liga | Sports | 1.55× | ||
| 17 | Sports betting | Games | 1.53× | ||
| 18 | Qatar Airways | Travel & Leisure | 1.53× | ||
| 19 | Samsung | Technology & Electronics | 1.51× | ||
| 20 | Land Rover | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.27× | |
| Convenience Orientation | PREMIUM | 1.14× | |
| Risk Appetite | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Sports Activity | POWER | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× |
Computers has an estimated audience of 14,034,302 people in Canada, concentrated in Ontario and British Columbia.
47.5% of Computers fans are female, 52.5% are male, with an average age of 39.8 years.
Computers fans show strongest brand affinity for Innovation (1.58×), Tesla Motors (1.58×), and Samsung (1.51×) over the country average.
Computers fans in Canada are most concentrated in Ontario (reach ~8.5M), British Columbia (reach ~3M), and Quebec (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Computers itself, the audience over-indexes on Tesla Motors (1.58×), Samsung (1.51×), Fortnite (1.58×), and Tabloid (newspaper format) (1.58×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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