A data profile of the people who buy, follow and care about Computers in Ireland — modelled from more than twelve digital signal sources. Computers has an estimated audience of 1,966,676 people in Ireland.
Computers has an estimated audience of 1,966,676 people in Ireland. 54.9% are female, 45.1% are male, average age 41.5. Top brand affinities: Twitch, Nvidia, PC World, Logitech, My Hero Academia.
Top brand affinities include Twitch, Nvidia, PC World, with strongest over-indexing on Twitch (1.82× the country average).
Demographically, the Computers audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Social Media Usage, Convenience Orientation.
The typical Computers fan in Ireland is balanced, around 41.5 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.
The key figures that characterise the Computers profile in Ireland.
54.9% are female, 45.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.5 |
| Estimated audience size | 1,966,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Computers audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
The strongest cross-interests of the Computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Logitech | Technology & Electronics | 1.95× | ||
| 02 | Nvidia | Technology & Electronics | 1.94× | ||
| 03 | Twitch | Games | 1.82× | ||
| 04 | Webtoon | Internet & Social Media | 1.57× | ||
| 05 | Sanrio | Business & Career | 1.57× | ||
| 06 | My Hero Academia | Literature | 1.56× | ||
| 07 | Chris Paul | Sports | 1.54× | ||
| 08 | Khan Academy | Business & Career | 1.52× | ||
| 09 | PC World | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.09× | |
| Convenience Orientation | PREMIUM | 1.09× | |
| Pet Ownership | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Travelling | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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