A data profile of the people who buy, follow and care about Computers in Portugal — modelled from more than twelve digital signal sources. Computers has an estimated audience of 5,487,705 people in Portugal.
The average Computers fan in Portugal is 44.0 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Sports medicine, Razer Inc., Eye care professional, with strongest over-indexing on Sports medicine (1.51× the country average).
Demographically, the Computers audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 20 regions tracked by Rascasse.
The typical Computers fan in Portugal is balanced, around 44.0 years old, with strong Pet Ownership tendencies and a notable affinity for Sports medicine.
The key figures that characterise the Computers profile in Portugal.
51.4% are female, 48.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 44.0 |
| Estimated audience size | 5,487,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Computers audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
Where the Computers audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2.5M | 1.44× | |
| 02 | Faro District | ~500K | 1.31× | |
| 03 | Setúbal District | ~700K | 1.21× | |
| 04 | Coimbra District | ~300K | 1.10× | |
| 05 | Porto District | ~1.5M | 1.09× | |
| 06 | Santarém District | ~300K | 1.09× | |
| 07 | Madeira | ~200K | 1.04× | |
| 08 | Beja District | ~90K | 1.01× | |
| 09 | Leiria District | ~300K | 0.99× | |
| 10 | Azores | ~200K | 0.99× | |
| 11 | Bragança District | ~60K | 0.99× | |
| 12 | Évora District | ~100K | 0.98× | |
| 13 | Guarda District | ~70K | 0.98× | |
| 14 | Portalegre District | ~60K | 0.98× | |
| 15 | Aveiro District | ~400K | 0.97× | |
| 16 | Castelo Branco District | ~100K | 0.97× | |
| 17 | Braga District | ~500K | 0.96× | |
| 18 | Vila Real District | ~100K | 0.96× | |
| 19 | Viseu District | ~200K | 0.94× | |
| 20 | Viana do Castelo District | ~100K | 0.94× |
The strongest cross-interests of the Computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Assassin's Creed | Games | 1.62× | ||
| 02 | Razer Inc. | Technology & Electronics | 1.55× | ||
| 03 | Sports medicine | Health | 1.51× | ||
| 04 | Eye care professional | Beauty & Wellness | 1.51× | ||
| 05 | Carbonated water | Food & Beverages | 1.51× | ||
| 06 | Progressive lens | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.16× | |
| Community Orientation | OPEN | 1.14× | |
| Indulgence | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.92× | |
| Family Orientation | CONSERVATISM | 0.95× | |
| Individualism | JOY | 0.96× |
Computers has an estimated audience of 5,487,705 people in Portugal, concentrated in Lisbon District and Porto District.
51.4% of Computers fans are female, 48.6% are male, with an average age of 44.0 years.
Computers fans show strongest brand affinity for Sports medicine (1.51×), Razer Inc. (1.55×), and Eye care professional (1.51×) over the country average.
Computers fans in Portugal are most concentrated in Lisbon District (reach ~2.5M), Porto District (reach ~1.5M), and Setúbal District (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Computers itself, the audience over-indexes on Razer Inc. (1.55×), Eye care professional (1.51×), Carbonated water (1.51×), and Progressive lens (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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