A data profile of the people who buy, follow and care about Software in Finland — modelled from more than twelve digital signal sources. Software has an estimated audience of 1,418,538 people in Finland.
Software has an estimated audience of 1,418,538 people in Finland. 54.0% are female, 46.0% are male, average age 43.8. Top brand affinities: Google, Email, Mobile phones, WhatsApp, Hair products.
Top brand affinities include Google, Email, Mobile phones, with strongest over-indexing on Google (1.56× the country average).
Demographically, the Software audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Career Orientation.
The typical Software fan in Finland is balanced, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Google.
The key figures that characterise the Software profile in Finland.
54.0% are female, 46.0% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.8 |
| Estimated audience size | 1,418,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Software audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 2.50× | |||
| 02 | Mobile game | Games | 2.00× | ||
| 03 | Artificial intelligence | Technology & Electronics | 1.87× | ||
| 04 | First-person shooter games | Games | 1.78× | ||
| 05 | Fairy tale | Literature | 1.75× | ||
| 06 | Gambling | Games | 1.71× | ||
| 07 | Electronics | Technology & Electronics | 1.68× | ||
| 08 | Online games | Games | 1.60× | ||
| 09 | Twitch | Games | 1.58× | ||
| 10 | Instant messaging | Internet & Social Media | 1.58× | ||
| 11 | Hairstyle | Beauty & Wellness | 1.57× | ||
| 12 | Internet & Social Media | 1.56× | |||
| 13 | Internet & Social Media | 1.56× | |||
| 14 | Wikipedia | Internet & Social Media | 1.55× | ||
| 15 | Hair products | Beauty & Wellness | 1.54× | ||
| 16 | Celebrity | Movies & TV | 1.54× | ||
| 17 | University | Business & Career | 1.53× | ||
| 18 | Financial services | Business & Career | 1.53× | ||
| 19 | Mobile phones | Technology & Electronics | 1.52× | ||
| 20 | Fiction books | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.42× | |
| Career Orientation | POWER | 1.28× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.88× | |
| Creativity | OPEN | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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