A data profile of the people who buy, follow and care about Software in Denmark — modelled from more than twelve digital signal sources. Software has an estimated audience of 2,136,826 people in Denmark.
Software has an estimated audience of 2,136,826 people in Denmark. 51.1% are female, 48.9% are male, average age 44.6. Top brand affinities: Elgiganten, Email, Mobile game, Artificial intelligence, First-person shooter games.
Top brand affinities include Elgiganten, Email, Mobile game, with strongest over-indexing on Elgiganten (1.62× the country average).
Demographically, the Software audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Community Orientation.
The typical Software fan in Denmark is balanced, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Software profile in Denmark.
51.1% are female, 48.9% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 44.6 |
| Estimated audience size | 2,136,826 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Software audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 1.86× | |||
| 02 | Internet privacy | Technology & Electronics | 1.70× | ||
| 03 | Proxy server | Internet & Social Media | 1.64× | ||
| 04 | Elgiganten | Shopping | 1.62× | ||
| 05 | Computer servers | Technology & Electronics | 1.62× | ||
| 06 | Mobile game | Games | 1.61× | ||
| 07 | Chicano rap | Music & Radio | 1.61× | ||
| 08 | Country rap | Music & Radio | 1.60× | ||
| 09 | Web server | Technology & Electronics | 1.59× | ||
| 10 | Electronic funds transfer | Business & Career | 1.59× | ||
| 11 | British hip hop | Music & Radio | 1.59× | ||
| 12 | C++ | Technology & Electronics | 1.58× | ||
| 13 | Japanese hip hop | Music & Radio | 1.58× | ||
| 14 | Assassin's Creed | Games | 1.58× | ||
| 15 | First-person shooter games | Games | 1.54× | ||
| 16 | Artificial intelligence | Technology & Electronics | 1.53× | ||
| 17 | Videotelephony | Technology & Electronics | 1.53× | ||
| 18 | JavaScript | Technology & Electronics | 1.52× | ||
| 19 | Digital Trends | Technology & Electronics | 1.52× | ||
| 20 | Laptop | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.23× | |
| Community Orientation | OPEN | 1.22× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.87× | |
| Individualism | JOY | 0.94× | |
| Creativity | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.