A data profile of the people who buy, follow and care about Software in Portugal — modelled from more than twelve digital signal sources. Software has an estimated audience of 4,379,572 people in Portugal.
The average Software fan in Portugal is 44.8 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Email, Mobile game, Google Play, with strongest over-indexing on Email (1.53× the country average).
Demographically, the Software audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 20 regions tracked by Rascasse.
The typical Software fan in Portugal is balanced, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Email.
The key figures that characterise the Software profile in Portugal.
51.5% are female, 48.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 44.8 |
| Estimated audience size | 4,379,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Software audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
Where the Software audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coimbra District | ~300K | 1.50× | |
| 02 | Viseu District | ~200K | 1.48× | |
| 03 | Aveiro District | ~500K | 1.42× | |
| 04 | Porto District | ~1.5M | 1.41× | |
| 05 | Santarém District | ~300K | 1.41× | |
| 06 | Lisbon District | ~2M | 1.36× | |
| 07 | Setúbal District | ~500K | 1.13× | |
| 08 | Viana do Castelo District | ~100K | 1.12× | |
| 09 | Leiria District | ~300K | 1.06× | |
| 10 | Braga District | ~400K | 1.05× | |
| 11 | Madeira | ~100K | 0.96× | |
| 12 | Bragança District | ~50K | 0.93× | |
| 13 | Vila Real District | ~70K | 0.88× | |
| 14 | Faro District | ~200K | 0.87× | |
| 15 | Castelo Branco District | ~70K | 0.86× | |
| 16 | Guarda District | ~50K | 0.85× | |
| 17 | Beja District | ~60K | 0.83× | |
| 18 | Portalegre District | ~40K | 0.82× | |
| 19 | Évora District | ~60K | 0.80× | |
| 20 | Azores | ~90K | 0.76× |
The strongest cross-interests of the Software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 1.53× | |||
| 02 | Google Play | Technology & Electronics | 1.53× | ||
| 03 | Mobile game | Games | 1.52× | ||
| 04 | E-commerce | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.16× | |
| Pet Ownership | JOY | 1.16× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Spirituality | BALANCE | 0.91× | |
| Creativity | OPEN | 0.92× |
Software has an estimated audience of 4,379,572 people in Portugal, concentrated in Lisbon District and Porto District.
51.5% of Software fans are female, 48.5% are male, with an average age of 44.8 years.
Software fans show strongest brand affinity for Email (1.53×), Mobile game (1.52×), and Google Play (1.53×) over the country average.
Software fans in Portugal are most concentrated in Lisbon District (reach ~2M), Porto District (reach ~1.5M), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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