A data profile of the people who buy, follow and care about Mobile game in Portugal — modelled from more than twelve digital signal sources. Mobile game has an estimated audience of 2,381,298 people in Portugal.
Mobile game has an estimated audience of 2,381,298 people in Portugal. 49.0% are female, 51.0% are male, average age 43.6. Top brand affinities: Software, Computer program, World Wide Web, Fairy tale, Artificial intelligence.
Top brand affinities include Software, Computer program, World Wide Web, with strongest over-indexing on Software (1.52× the country average).
Demographically, the Mobile game audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Creativity.
The typical Mobile game fan in Portugal is balanced, around 43.6 years old, with strong Pet Ownership tendencies and a notable affinity for Software.
The key figures that characterise the Mobile game profile in Portugal.
49.0% are female, 51.0% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 43.6 |
| Estimated audience size | 2,381,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Mobile game audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
The strongest cross-interests of the Mobile game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Computer program | Technology & Electronics | 2.16× | ||
| 02 | Dance costume | Fashion & Accessoires | 2.15× | ||
| 03 | Digital distribution | Business & Career | 2.07× | ||
| 04 | Emoji | Technology & Electronics | 2.04× | ||
| 05 | Mobile payment | Business & Career | 1.82× | ||
| 06 | Fairy tale | Literature | 1.80× | ||
| 07 | Google Play | Technology & Electronics | 1.79× | ||
| 08 | Gross domestic product | Business & Career | 1.68× | ||
| 09 | Constellation | Travel & Leisure | 1.67× | ||
| 10 | Ball | Sports | 1.64× | ||
| 11 | Artificial intelligence | Technology & Electronics | 1.62× | ||
| 12 | Payment | Business & Career | 1.61× | ||
| 13 | Electronic data interchange | Technology & Electronics | 1.61× | ||
| 14 | World Wide Web | Internet & Social Media | 1.55× | ||
| 15 | Hosiery | Fashion & Accessoires | 1.55× | ||
| 16 | Costume | Fashion & Accessoires | 1.55× | ||
| 17 | Puzzle video games | Games | 1.54× | ||
| 18 | Claude Code | Technology & Electronics | 1.53× | ||
| 19 | Software | Technology & Electronics | 1.52× | ||
| 20 | Planets in astrology | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.23× | |
| Creativity | OPEN | 1.19× | |
| DIY Mentality | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.80× | |
| Travelling | THRILL | 0.84× | |
| Early Adopter Mentality | POWER | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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