A data profile of the people who buy, follow and care about Software in Ireland — modelled from more than twelve digital signal sources. Software has an estimated audience of 1,610,970 people in Ireland.
Software has an estimated audience of 1,610,970 people in Ireland. 55.4% are female, 44.6% are male, average age 42.0. Top brand affinities: Email, C++, Steve Jobs, Google Play, Khan Academy.
Top brand affinities include Email, C++, Steve Jobs, with strongest over-indexing on Email (1.61× the country average).
Demographically, the Software audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Software fan in Ireland is more female, around 42.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Email.
The key figures that characterise the Software profile in Ireland.
55.4% are female, 44.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.0 |
| Estimated audience size | 1,610,970 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Software audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Khan Academy | Business & Career | 1.66× | ||
| 02 | Technology & Electronics | 1.61× | |||
| 03 | C++ | Technology & Electronics | 1.51× | ||
| 04 | Steve Jobs | Business & Career | 1.51× | ||
| 05 | Google Play | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.12× | |
| Career Orientation | POWER | 1.11× | |
| Indulgence | JOY | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| Design Affinity | PREMIUM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.