A data profile of the people who buy, follow and care about Online games in Finland — modelled from more than twelve digital signal sources. Online games has an estimated audience of 683,087 people in Finland.
Online games has an estimated audience of 683,087 people in Finland. 49.7% are female, 50.3% are male, average age 42.5. Top brand affinities: CrazyGames, Dernières Nouvelles d'Alsace, Crazy Games, Google, YouTube.
Top brand affinities include CrazyGames, Dernières Nouvelles d'Alsace, Crazy Games, with strongest over-indexing on CrazyGames (8.25× the country average).
Demographically, the Online games audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Social Media Usage, Need for Security.
The typical Online games fan in Finland is balanced, around 42.5 years old, with strong Social Media Usage tendencies and a notable affinity for CrazyGames.
The key figures that characterise the Online games profile in Finland.
49.7% are female, 50.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 42.5 |
| Estimated audience size | 683,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 30% |
of the worldwide Online games audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
The strongest cross-interests of the Online games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CrazyGames | Games | 8.25× | ||
| 02 | Massively multiplayer online games | Games | 6.60× | ||
| 03 | Massively multiplayer online role-playing games | Games | 6.58× | ||
| 04 | Crazy Games | Games | 5.30× | ||
| 05 | Steam | Games | 4.60× | ||
| 06 | Internet & Social Media | 2.43× | |||
| 07 | Kotipizza | Food & Beverages | 2.21× | ||
| 08 | Dernières Nouvelles d'Alsace | News | 2.00× | ||
| 09 | Chat GPT | Technology & Electronics | 1.97× | ||
| 10 | Veikkaus | Games | 1.92× | ||
| 11 | Gigantti | Shopping | 1.87× | ||
| 12 | Internet & Social Media | 1.84× | |||
| 13 | YouTube | Movies & TV | 1.76× | ||
| 14 | Internet & Social Media | 1.75× | |||
| 15 | Internet & Social Media | 1.72× | |||
| 16 | Helsingin Sanomat | News | 1.70× | ||
| 17 | Iltalehti | News | 1.70× | ||
| 18 | Ilta-Sanomat | News | 1.70× | ||
| 19 | Liiga | Sports | 1.58× | ||
| 20 | Kauppalehti | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.65× | |
| Need for Security | CONSERVATISM | 1.46× | |
| Urban Lifestyle | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.26× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Travelling | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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