A data profile of the people who buy, follow and care about Veikkaus in Finland — modelled from more than twelve digital signal sources. Veikkaus has an estimated audience of 2,218,487 people in Finland.
Veikkaus has an estimated audience of 2,218,487 people in Finland. 41.4% are female, 58.6% are male, average age 45.4. Top brand affinities: Ice Hockey World Championships, WhatsApp, Finnair, Danske Bank, Valtteri Bottas.
Top brand affinities include Ice Hockey World Championships, WhatsApp, Finnair, with strongest over-indexing on Ice Hockey World Championships (2.4× the country average).
Demographically, the Veikkaus audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Veikkaus fan in Finland is more male, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Veikkaus profile in Finland.
41.4% are female, 58.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 45.4 |
| Estimated audience size | 2,218,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
The strongest cross-interests of the Veikkaus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Magnus Carlsen | Sports | 8.55× | ||
| 02 | AFC Ajax | Sports | 8.34× | ||
| 03 | Viasat | Technology & Electronics | 4.39× | ||
| 04 | Internet & Social Media | 3.28× | |||
| 05 | NATO | Politics & Society | 3.24× | ||
| 06 | Unibet | Games | 3.11× | ||
| 07 | Stanley Cup | Sports | 2.88× | ||
| 08 | Thomann | Shopping | 2.70× | ||
| 09 | Ice Hockey World Championships | Sports | 2.40× | ||
| 10 | Valtteri Bottas | Sports | 2.32× | ||
| 11 | Bars | Travel & Leisure | 2.20× | ||
| 12 | Danske Bank | Business & Career | 1.97× | ||
| 13 | Online games | Games | 1.92× | ||
| 14 | Finnair | Travel & Leisure | 1.90× | ||
| 15 | FIFA World Cup | Sports | 1.86× | ||
| 16 | Stockmann | Shopping | 1.72× | ||
| 17 | Video games | Games | 1.57× | ||
| 18 | Hesburger | Food & Beverages | 1.56× | ||
| 19 | Biltema | Business & Career | 1.53× | ||
| 20 | Dogs | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.55× | |
| Design Affinity | PREMIUM | 0.66× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Veikkaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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