A data profile of the people who buy, follow and care about Mobile game in Finland — modelled from more than twelve digital signal sources. Mobile game has an estimated audience of 510,832 people in Finland.
Mobile game has an estimated audience of 510,832 people in Finland. 51.4% are female, 48.6% are male, average age 43.7. Top brand affinities: Google, Dernières Nouvelles d'Alsace, YouTube, Email, Facebook.
Top brand affinities include Google, Dernières Nouvelles d'Alsace, YouTube, with strongest over-indexing on Google (2.0× the country average).
Demographically, the Mobile game audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Mobile game fan in Finland is balanced, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Google.
The key figures that characterise the Mobile game profile in Finland.
51.4% are female, 48.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 43.7 |
| Estimated audience size | 510,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 35% |
of the worldwide Mobile game audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
The strongest cross-interests of the Mobile game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 3.20× | |||
| 02 | Mobile device | Technology & Electronics | 3.14× | ||
| 03 | Mobile app | Technology & Electronics | 2.65× | ||
| 04 | Internet & Social Media | 2.00× | |||
| 05 | Software | Technology & Electronics | 2.00× | ||
| 06 | Mobile phones | Technology & Electronics | 1.91× | ||
| 07 | Social network | Internet & Social Media | 1.85× | ||
| 08 | Shoes | Fashion & Accessoires | 1.82× | ||
| 09 | Leisure | Travel & Leisure | 1.78× | ||
| 10 | Dernières Nouvelles d'Alsace | News | 1.72× | ||
| 11 | X | Internet & Social Media | 1.68× | ||
| 12 | Chat GPT | Technology & Electronics | 1.67× | ||
| 13 | Child | Kids & Family | 1.67× | ||
| 14 | Games | Games | 1.65× | ||
| 15 | Internet & Social Media | 1.61× | |||
| 16 | YouTube | Movies & TV | 1.57× | ||
| 17 | Helsinki | Travel & Leisure | 1.56× | ||
| 18 | Nordic countries | Travel & Leisure | 1.56× | ||
| 19 | Apartment | Business & Career | 1.55× | ||
| 20 | Finland | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.49× | |
| Urban Lifestyle | OPEN | 1.08× | |
| Social Media Usage | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.20× | |
| Patriotism | CONSERVATISM | 0.49× | |
| Travelling | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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