A data profile of the people who buy, follow and care about Mobile device in Finland — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 543,277 people in Finland.
Mobile device has an estimated audience of 543,277 people in Finland. 49.9% are female, 50.1% are male, average age 45.3. Top brand affinities: Google, Finnair, Mobile phones, Shoes, Mobile game.
Top brand affinities include Google, Finnair, Mobile phones, with strongest over-indexing on Google (1.91× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Mobile device fan in Finland is balanced, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Mobile device profile in Finland.
49.9% are female, 50.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 45.3 |
| Estimated audience size | 543,277 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Mobile device audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile game | Games | 3.14× | ||
| 02 | Innovation | Business & Career | 2.52× | ||
| 03 | Fairy tale | Literature | 2.43× | ||
| 04 | Solar energy | Home & Garden | 2.24× | ||
| 05 | Renewable energy | Business & Career | 2.19× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.02× | ||
| 07 | Internet & Social Media | 1.91× | |||
| 08 | Mobile phones | Technology & Electronics | 1.89× | ||
| 09 | Shoes | Fashion & Accessoires | 1.86× | ||
| 10 | Hair products | Beauty & Wellness | 1.85× | ||
| 11 | Internet & Social Media | 1.83× | |||
| 12 | Wikipedia | Internet & Social Media | 1.83× | ||
| 13 | Video games | Games | 1.81× | ||
| 14 | Valtteri Bottas | Sports | 1.79× | ||
| 15 | Happiness | Health | 1.73× | ||
| 16 | Dogs | Pets & Animals | 1.70× | ||
| 17 | Kitchen | Home & Garden | 1.69× | ||
| 18 | Finnair | Travel & Leisure | 1.65× | ||
| 19 | Games | Games | 1.61× | ||
| 20 | Spas | Beauty & Wellness | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.74× | |
| Early Adopter Mentality | POWER | 1.53× | |
| Career Orientation | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.72× | |
| Mindfulness | BALANCE | 0.75× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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