A data profile of the people who buy, follow and care about Mobile device in Sweden — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 1,288,687 people in Sweden.
Mobile device has an estimated audience of 1,288,687 people in Sweden. 51.5% are female, 48.5% are male, average age 45.1. Top brand affinities: Elgiganten, Google, Games, Mobile phones, Shoes.
Top brand affinities include Elgiganten, Google, Games, with strongest over-indexing on Elgiganten (1.56× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Mobile device fan in Sweden is balanced, around 45.1 years old, with strong Career Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Mobile device profile in Sweden.
51.5% are female, 48.5% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 45.1 |
| Estimated audience size | 1,288,687 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Mobile device audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Watch | Technology & Electronics | 2.83× | ||
| 02 | Fairy tale | Literature | 2.45× | ||
| 03 | First-person shooter games | Games | 2.17× | ||
| 04 | Hair products | Beauty & Wellness | 2.01× | ||
| 05 | Tattoos | Fashion & Accessoires | 1.99× | ||
| 06 | Fiction books | Literature | 1.96× | ||
| 07 | Internet & Social Media | 1.93× | |||
| 08 | Happiness | Health | 1.91× | ||
| 09 | Mobile phones | Technology & Electronics | 1.90× | ||
| 10 | Intersport | Shopping | 1.85× | ||
| 11 | Video games | Games | 1.82× | ||
| 12 | Celebrity | Movies & TV | 1.82× | ||
| 13 | Shoes | Fashion & Accessoires | 1.75× | ||
| 14 | Dogs | Pets & Animals | 1.74× | ||
| 15 | Games | Games | 1.66× | ||
| 16 | Meat | Food & Beverages | 1.66× | ||
| 17 | Higher education | Business & Career | 1.59× | ||
| 18 | Elgiganten | Shopping | 1.56× | ||
| 19 | Spas | Beauty & Wellness | 1.52× | ||
| 20 | Current events | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.16× | |
| Early Adopter Mentality | POWER | 1.69× | |
| Community Orientation | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Creativity | OPEN | 0.75× | |
| Quality Awareness | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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