A data profile of the people who buy, follow and care about Mobile device in Argentina — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 1,860,927 people in Argentina.
Mobile device has an estimated audience of 1,860,927 people in Argentina. 51.6% are female, 48.4% are male, average age 39.1. Top brand affinities: Puma, Computer hardware, Starbucks, Smart device, Microwave oven.
Top brand affinities include Puma, Computer hardware, Starbucks, with strongest over-indexing on Puma (1.66× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Career Orientation.
The typical Mobile device fan in Argentina is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Puma.
The key figures that characterise the Mobile device profile in Argentina.
51.6% are female, 48.4% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 39.1 |
| Estimated audience size | 1,860,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Mobile device audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wearable technology | Technology & Electronics | 2.93× | ||
| 02 | Smart device | Technology & Electronics | 2.74× | ||
| 03 | Apple Watch | Technology & Electronics | 2.43× | ||
| 04 | Smartwatch | Technology & Electronics | 2.41× | ||
| 05 | Microwave oven | Home & Garden | 2.14× | ||
| 06 | Computer hardware | Technology & Electronics | 1.87× | ||
| 07 | Apple TV | Movies & TV | 1.69× | ||
| 08 | Rip Curl | Fashion & Accessoires | 1.68× | ||
| 09 | Retail banking | Business & Career | 1.68× | ||
| 10 | Facial hair | Beauty & Wellness | 1.68× | ||
| 11 | Puma | Fashion & Accessoires | 1.66× | ||
| 12 | Nespresso | Food & Beverages | 1.66× | ||
| 13 | Call of Duty | Games | 1.60× | ||
| 14 | Xbox | Games | 1.59× | ||
| 15 | Bank account | Business & Career | 1.59× | ||
| 16 | Patagonia | Fashion & Accessoires | 1.59× | ||
| 17 | Starbucks | Food & Beverages | 1.56× | ||
| 18 | Mobile payment | Business & Career | 1.55× | ||
| 19 | Under Armour | Fashion & Accessoires | 1.53× | ||
| 20 | Used car | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.53× | |
| Career Orientation | POWER | 1.47× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.66× | |
| Mindfulness | BALANCE | 0.69× | |
| Need for Security | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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