A data profile of the people who buy, follow and care about Mobile device in Denmark — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 767,140 people in Denmark.
Mobile device has an estimated audience of 767,140 people in Denmark. 50.4% are female, 49.6% are male, average age 44.2. Top brand affinities: Elgiganten, Smart device, High-net-worth individual, Online games, Tesla Model X.
Top brand affinities include Elgiganten, Smart device, High-net-worth individual, with strongest over-indexing on Elgiganten (1.54× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Mobile device fan in Denmark is balanced, around 44.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Mobile device profile in Denmark.
50.4% are female, 49.6% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 44.2 |
| Estimated audience size | 767,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Mobile device audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wearable computer | Technology & Electronics | 7.56× | ||
| 02 | Tesla Model X | Cars & Mobility | 4.91× | ||
| 03 | High-net-worth individual | Business & Career | 4.78× | ||
| 04 | Smart device | Technology & Electronics | 4.75× | ||
| 05 | Solar power | Home & Garden | 3.37× | ||
| 06 | Projectors | Technology & Electronics | 3.32× | ||
| 07 | Apple Watch | Technology & Electronics | 2.22× | ||
| 08 | Innovation | Business & Career | 1.83× | ||
| 09 | Artificial intelligence | Technology & Electronics | 1.80× | ||
| 10 | Fairy tale | Literature | 1.74× | ||
| 11 | Apple TV | Movies & TV | 1.73× | ||
| 12 | Computer hardware | Technology & Electronics | 1.69× | ||
| 13 | Laptop | Technology & Electronics | 1.68× | ||
| 14 | First-person shooter games | Games | 1.67× | ||
| 15 | Science fiction movies | Movies & TV | 1.59× | ||
| 16 | Circus | Kids & Family | 1.59× | ||
| 17 | Online games | Games | 1.57× | ||
| 18 | Gambling | Games | 1.55× | ||
| 19 | Elgiganten | Shopping | 1.54× | ||
| 20 | Hatchback | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.51× | |
| Career Orientation | POWER | 1.47× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Mindfulness | BALANCE | 0.75× | |
| Quality Awareness | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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