A data profile of the people who buy, follow and care about Mobile device in Belgium — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 1,569,865 people in Belgium.
The average Mobile device fan in Belgium is 43.8 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, Antwerp.
Top brand affinities include Google, WhatsApp, Mobile phones, with strongest over-indexing on Google (2.07× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Mobile device fan in Belgium is balanced, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Mobile device profile in Belgium.
52.2% are female, 47.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 43.8 |
| Estimated audience size | 1,569,865 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Mobile device audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
Where the Mobile device audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~50K | 1.14× | |
| 02 | Province of Namur | ~80K | 1.08× | |
| 03 | Limburg | ~70K | 1.00× | |
| 04 | Liege | ~100K | 0.99× | |
| 05 | Hainaut | ~200K | 0.97× | |
| 06 | West Flanders | ~100K | 0.97× | |
| 07 | Flemish Brabant | ~100K | 0.97× | |
| 08 | Brussels | ~100K | 0.97× | |
| 09 | East Flanders | ~200K | 0.96× | |
| 10 | Antwerp | ~200K | 0.93× |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Watch | Technology & Electronics | 3.85× | ||
| 02 | Wearable technology | Technology & Electronics | 3.53× | ||
| 03 | High-net-worth individual | Business & Career | 2.95× | ||
| 04 | City car | Cars & Mobility | 2.79× | ||
| 05 | Hatchback | Cars & Mobility | 2.76× | ||
| 06 | Career development | Business & Career | 2.50× | ||
| 07 | Mobile game | Games | 2.17× | ||
| 08 | Family car | Cars & Mobility | 2.12× | ||
| 09 | Internet & Social Media | 2.07× | |||
| 10 | Smart device | Technology & Electronics | 2.06× | ||
| 11 | Fairy tale | Literature | 1.95× | ||
| 12 | Child care | Kids & Family | 1.94× | ||
| 13 | Mobile phones | Technology & Electronics | 1.93× | ||
| 14 | Mobile app | Technology & Electronics | 1.90× | ||
| 15 | Innovation | Business & Career | 1.88× | ||
| 16 | Car dealership | Cars & Mobility | 1.86× | ||
| 17 | Samsung | Technology & Electronics | 1.75× | ||
| 18 | Artificial intelligence | Technology & Electronics | 1.69× | ||
| 19 | Video on demand | Movies & TV | 1.62× | ||
| 20 | Internet & Social Media | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.60× | |
| Career Orientation | POWER | 1.49× | |
| Patriotism | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Sustainability | BALANCE | 0.83× |
Mobile device has an estimated audience of 1,569,865 people in Belgium, concentrated in Hainaut and East Flanders.
52.2% of Mobile device fans are female, 47.8% are male, with an average age of 43.8 years.
Mobile device fans show strongest brand affinity for Google (2.07×), WhatsApp (1.56×), and Mobile phones (1.93×) over the country average.
Mobile device fans in Belgium are most concentrated in Hainaut (reach ~200K), East Flanders (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Mobile device itself, the audience over-indexes on WhatsApp (1.56×), Mobile phones (1.93×), Mobile app (1.9×), and Mobile game (2.17×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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