A data profile of the people who buy, follow and care about Mobile device in Portugal — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 2,888,663 people in Portugal.
Mobile device has an estimated audience of 2,888,663 people in Portugal. 51.0% are female, 49.0% are male, average age 45.4. Top brand affinities: WhatsApp, Public transport, Smart device, Do it yourself (DIY), Computer hardware.
Top brand affinities include WhatsApp, Public transport, Smart device, with strongest over-indexing on WhatsApp (1.57× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Mobile device fan in Portugal is balanced, around 45.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Mobile device profile in Portugal.
51.0% are female, 49.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 45.4 |
| Estimated audience size | 2,888,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Mobile device audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Noise-cancelling headphones | Technology & Electronics | 3.40× | ||
| 02 | TechCrunch | Technology & Electronics | 3.29× | ||
| 03 | Smart device | Technology & Electronics | 3.00× | ||
| 04 | Projectors | Technology & Electronics | 2.63× | ||
| 05 | High-end audio | Technology & Electronics | 2.62× | ||
| 06 | Public transport | Cars & Mobility | 2.45× | ||
| 07 | Mobile payment | Business & Career | 2.27× | ||
| 08 | Electronic sports | Sports | 2.23× | ||
| 09 | League of Legends | Games | 2.10× | ||
| 10 | Smartwatch | Technology & Electronics | 2.01× | ||
| 11 | Computer hardware | Technology & Electronics | 1.92× | ||
| 12 | Vehicle insurance | Cars & Mobility | 1.82× | ||
| 13 | Tesla Motors | Cars & Mobility | 1.64× | ||
| 14 | Hybrid electric vehicle | Cars & Mobility | 1.62× | ||
| 15 | Apple TV | Movies & TV | 1.60× | ||
| 16 | Innovation | Business & Career | 1.59× | ||
| 17 | Internet & Social Media | 1.57× | |||
| 18 | First-person shooter games | Games | 1.57× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.53× | ||
| 20 | Purchase discount | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.78× | |
| Career Orientation | POWER | 1.34× | |
| Urban Lifestyle | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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