A data profile of the people who buy, follow and care about Starbucks in Argentina — modelled from more than twelve digital signal sources. Starbucks has an estimated audience of 1,728,875 people in Argentina.
Starbucks has an estimated audience of 1,728,875 people in Argentina. 67.8% are female, 32.2% are male, average age 36.4. Top brand affinities: Aerolíneas Argentinas, Carrefour, Nespresso, Puma, Chocolate cake.
Top brand affinities include Aerolíneas Argentinas, Carrefour, Nespresso, with strongest over-indexing on Aerolíneas Argentinas (1.74× the country average).
Demographically, the Starbucks audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Starbucks fan in Argentina is more female, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Aerolíneas Argentinas.
The key figures that characterise the Starbucks profile in Argentina.
67.8% are female, 32.2% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 36.4 |
| Estimated audience size | 1,728,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Starbucks audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 27.9% |
| Japan | 8.9% |
| China | 6.1% |
The strongest cross-interests of the Starbucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dolce Gusto | Food & Beverages | 5.24× | ||
| 02 | Nespresso | Food & Beverages | 4.41× | ||
| 03 | Hot chocolate | Food & Beverages | 4.11× | ||
| 04 | Chocolate cake | Food & Beverages | 3.71× | ||
| 05 | Coffee preparation | Home & Garden | 3.71× | ||
| 06 | Espresso | Food & Beverages | 3.40× | ||
| 07 | Carrefour Market | Shopping | 2.57× | ||
| 08 | Dot Baires Shopping | Shopping | 2.03× | ||
| 09 | Confectionery | Food & Beverages | 1.93× | ||
| 10 | Cake | Food & Beverages | 1.86× | ||
| 11 | Puma | Fashion & Accessoires | 1.80× | ||
| 12 | Deal of the day | Shopping | 1.80× | ||
| 13 | Aerolíneas Argentinas | Travel & Leisure | 1.74× | ||
| 14 | Pastry | Food & Beverages | 1.69× | ||
| 15 | LAN Airlines | Travel & Leisure | 1.69× | ||
| 16 | Desserts | Food & Beverages | 1.65× | ||
| 17 | Discounting | Shopping | 1.62× | ||
| 18 | Carrefour | Shopping | 1.56× | ||
| 19 | Sodimac | Home & Garden | 1.53× | ||
| 20 | Stranger Things | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.78× | |
| Individualism | JOY | 1.50× | |
| Risk Appetite | THRILL | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.48× | |
| Sports Activity | POWER | 0.70× | |
| Indulgence | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Starbucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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