A data profile of the people who buy, follow and care about Higher education in Sweden — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 2,014,978 people in Sweden.
Higher education has an estimated audience of 2,014,978 people in Sweden. 55.6% are female, 44.4% are male, average age 42.9. Top brand affinities: IKEA, YouTube, Avanza, Stockholm, Facebook.
Top brand affinities include IKEA, YouTube, Avanza, with strongest over-indexing on IKEA (1.52× the country average).
Demographically, the Higher education audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Higher education fan in Sweden is more female, around 42.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for IKEA.
The key figures that characterise the Higher education profile in Sweden.
55.6% are female, 44.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.9 |
| Estimated audience size | 2,014,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Higher education audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
The strongest cross-interests of the Higher education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 3.03× | ||
| 02 | Internet & Social Media | 1.95× | |||
| 03 | Education | Business & Career | 1.75× | ||
| 04 | Magazines | Literature | 1.74× | ||
| 05 | Avanza | Business & Career | 1.69× | ||
| 06 | Dogs | Pets & Animals | 1.62× | ||
| 07 | Software | Technology & Electronics | 1.61× | ||
| 08 | Hotels | Travel & Leisure | 1.60× | ||
| 09 | Internet & Social Media | 1.58× | |||
| 10 | Child | Kids & Family | 1.58× | ||
| 11 | Internet & Social Media | 1.57× | |||
| 12 | Leisure | Travel & Leisure | 1.55× | ||
| 13 | Mobile phones | Technology & Electronics | 1.55× | ||
| 14 | Social network | Internet & Social Media | 1.54× | ||
| 15 | Stockholm | Travel & Leisure | 1.53× | ||
| 16 | Culture | Literature | 1.53× | ||
| 17 | IKEA | Home & Garden | 1.52× | ||
| 18 | Europe | Travel & Leisure | 1.52× | ||
| 19 | YouTube | Movies & TV | 1.51× | ||
| 20 | Nature | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.28× | |
| Social Media Usage | JOY | 1.12× | |
| Travelling | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.45× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Design Affinity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.