A data profile of the people who buy, follow and care about LinkedIn in Sweden — modelled from more than twelve digital signal sources. LinkedIn has an estimated audience of 2,514,727 people in Sweden.
LinkedIn has an estimated audience of 2,514,727 people in Sweden. 49.0% are female, 51.0% are male, average age 42.5. Top brand affinities: SAS (software), Dagens Industri, Professional network service, Recruitment, Google.
Top brand affinities include SAS (software), Dagens Industri, Professional network service, with strongest over-indexing on SAS (software) (4.59× the country average).
Demographically, the LinkedIn audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical LinkedIn fan in Sweden is balanced, around 42.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for SAS (software).
The key figures that characterise the LinkedIn profile in Sweden.
49.0% are female, 51.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 42.5 |
| Estimated audience size | 2,514,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide LinkedIn audience comes from Sweden.
| Country | Share |
|---|---|
| China | 34.9% |
| United States | 5.6% |
| India | 2.2% |
The strongest cross-interests of the LinkedIn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Professional network service | Technology & Electronics | 28.21× | ||
| 02 | Java (programming language) | Technology & Electronics | 11.55× | ||
| 03 | Recruitment | Business & Career | 5.44× | ||
| 04 | Human resource management | Business & Career | 5.02× | ||
| 05 | SAS (software) | Technology & Electronics | 4.59× | ||
| 06 | Job interview | Business & Career | 4.46× | ||
| 07 | Office 365 | Technology & Electronics | 3.97× | ||
| 08 | Career development | Business & Career | 3.76× | ||
| 09 | Project management | Business & Career | 3.60× | ||
| 10 | Internet & Social Media | 3.54× | |||
| 11 | Business administration | Business & Career | 3.48× | ||
| 12 | Job hunting | Business & Career | 3.26× | ||
| 13 | Job | Business & Career | 3.09× | ||
| 14 | Internet & Social Media | 2.47× | |||
| 15 | Internet & Social Media | 2.46× | |||
| 16 | Leadership | Business & Career | 2.21× | ||
| 17 | Dagens Industri | Business & Career | 2.16× | ||
| 18 | Real estate economics | Business & Career | 2.16× | ||
| 19 | Avanza | Business & Career | 1.97× | ||
| 20 | Sydsvenskan | News | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.37× | |
| Social Media Usage | JOY | 1.09× | |
| Travelling | THRILL | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.44× | |
| Healthy Lifestyle | BALANCE | 0.52× | |
| Travelling | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.