A data profile of the people who buy, follow and care about Social network in Sweden — modelled from more than twelve digital signal sources. Social network has an estimated audience of 3,358,963 people in Sweden.
Social network has an estimated audience of 3,358,963 people in Sweden. 54.5% are female, 45.5% are male, average age 43.8. Top brand affinities: Elgiganten, Google, Email, Mobile phones, Games.
Top brand affinities include Elgiganten, Google, Email, with strongest over-indexing on Elgiganten (1.56× the country average).
Demographically, the Social network audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Social network fan in Sweden is balanced, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Social network profile in Sweden.
54.5% are female, 45.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.8 |
| Estimated audience size | 3,358,963 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Social network audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 2.57× | |||
| 02 | Mobile game | Games | 1.87× | ||
| 03 | Mobile phones | Technology & Electronics | 1.85× | ||
| 04 | Internet & Social Media | 1.82× | |||
| 05 | Fiction books | Literature | 1.79× | ||
| 06 | Dogs | Pets & Animals | 1.77× | ||
| 07 | Intersport | Shopping | 1.76× | ||
| 08 | Happiness | Health | 1.75× | ||
| 09 | Hair products | Beauty & Wellness | 1.74× | ||
| 10 | Celebrity | Movies & TV | 1.73× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.70× | ||
| 12 | Shoes | Fashion & Accessoires | 1.69× | ||
| 13 | Bars | Travel & Leisure | 1.68× | ||
| 14 | Video games | Games | 1.66× | ||
| 15 | Toys | Games | 1.59× | ||
| 16 | Games | Games | 1.58× | ||
| 17 | Elgiganten | Shopping | 1.56× | ||
| 18 | Current events | Arts & Culture | 1.56× | ||
| 19 | Higher education | Business & Career | 1.54× | ||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Extroversion | THRILL | 1.32× | |
| Career Orientation | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Sustainability | BALANCE | 0.94× | |
| Mindfulness | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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