A data profile of the people who buy, follow and care about Social network in Ireland — modelled from more than twelve digital signal sources. Social network has an estimated audience of 1,741,022 people in Ireland.
Social network has an estimated audience of 1,741,022 people in Ireland. 57.0% are female, 43.0% are male, average age 41.8. Top brand affinities: Google, Email, Crossword, Google Play, My Little Pony.
Top brand affinities include Google, Email, Crossword, with strongest over-indexing on Google (1.55× the country average).
Demographically, the Social network audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Social network fan in Ireland is more female, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for Google.
The key figures that characterise the Social network profile in Ireland.
57.0% are female, 43.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 41.8 |
| Estimated audience size | 1,741,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Social network audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 1.88× | |||
| 02 | Google Play | Technology & Electronics | 1.65× | ||
| 03 | Internet & Social Media | 1.55× | |||
| 04 | Crossword | Games | 1.55× | ||
| 05 | Cupra Kiro | Sports | 1.52× | ||
| 06 | My Little Pony | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.14× | |
| Community Orientation | OPEN | 1.12× | |
| Extroversion | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Travelling | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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