A data profile of the people who buy, follow and care about Social network in Portugal — modelled from more than twelve digital signal sources. Social network has an estimated audience of 4,691,010 people in Portugal.
The average Social network fan in Portugal is 44.3 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Email, Instant messaging, Google Play, with strongest over-indexing on Email (1.6× the country average).
Demographically, the Social network audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 20 regions tracked by Rascasse.
The typical Social network fan in Portugal is balanced, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Email.
The key figures that characterise the Social network profile in Portugal.
53.5% are female, 46.5% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 44.3 |
| Estimated audience size | 4,691,010 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Social network audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
Where the Social network audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.08× | |
| 02 | Bragança District | ~60K | 1.07× | |
| 03 | Portalegre District | ~60K | 1.07× | |
| 04 | Guarda District | ~60K | 1.05× | |
| 05 | Beja District | ~80K | 1.04× | |
| 06 | Vila Real District | ~90K | 1.02× | |
| 07 | Évora District | ~80K | 1.02× | |
| 08 | Castelo Branco District | ~90K | 1.00× | |
| 09 | Azores | ~100K | 0.98× | |
| 10 | Viana do Castelo District | ~100K | 0.98× | |
| 11 | Coimbra District | ~200K | 0.97× | |
| 12 | Viseu District | ~200K | 0.97× | |
| 13 | Leiria District | ~200K | 0.96× | |
| 14 | Madeira | ~100K | 0.96× | |
| 15 | Setúbal District | ~500K | 0.94× | |
| 16 | Braga District | ~400K | 0.93× | |
| 17 | Aveiro District | ~300K | 0.93× | |
| 18 | Faro District | ~300K | 0.92× | |
| 19 | Porto District | ~900K | 0.90× | |
| 20 | Santarém District | ~200K | 0.90× |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Instant messaging | Internet & Social Media | 1.64× | ||
| 02 | Technology & Electronics | 1.60× | |||
| 03 | Sports medicine | Health | 1.55× | ||
| 04 | Eye care professional | Beauty & Wellness | 1.55× | ||
| 05 | Carbonated water | Food & Beverages | 1.55× | ||
| 06 | Progressive lens | Health | 1.55× | ||
| 07 | Traditional Chinese medicine | Business & Career | 1.53× | ||
| 08 | Google Play | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.16× | |
| Pet Ownership | JOY | 1.16× | |
| Indulgence | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.95× | |
| Mindfulness | BALANCE | 0.98× | |
| Individualism | JOY | 0.98× |
Social network has an estimated audience of 4,691,010 people in Portugal, concentrated in Lisbon District and Porto District.
53.5% of Social network fans are female, 46.5% are male, with an average age of 44.3 years.
Social network fans show strongest brand affinity for Email (1.6×), Instant messaging (1.64×), and Google Play (1.52×) over the country average.
Social network fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~900K), and Setúbal District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Social network itself, the audience over-indexes on Instant messaging (1.64×), Google Play (1.52×), Traditional Chinese medicine (1.53×), and Sports medicine (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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