A data profile of the people who buy, follow and care about Higher education in Belgium — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 1,915,655 people in Belgium.
Higher education has an estimated audience of 1,915,655 people in Belgium. 57.2% are female, 42.8% are male, average age 40.4. Top brand affinities: University, College, Master's degree, Academic degree, Doctor of Philosophy.
Top brand affinities include University, College, Master's degree, with strongest over-indexing on University (1.91× the country average).
Demographically, the Higher education audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Higher education fan in Belgium is more female, around 40.4 years old, with strong Travelling tendencies and a notable affinity for University.
The key figures that characterise the Higher education profile in Belgium.
57.2% are female, 42.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 40.4 |
| Estimated audience size | 1,915,655 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 26% |
of the worldwide Higher education audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
The strongest cross-interests of the Higher education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | College | Business & Career | 1.93× | ||
| 02 | University | Business & Career | 1.91× | ||
| 03 | Graduate school | Business & Career | 1.81× | ||
| 04 | Faculty (division) | Business & Career | 1.78× | ||
| 05 | TOEIC | Business & Career | 1.74× | ||
| 06 | Université catholique de Louvain | Business & Career | 1.73× | ||
| 07 | Academic degree | Business & Career | 1.69× | ||
| 08 | Ghent University | Business & Career | 1.68× | ||
| 09 | Doctor of Philosophy | Business & Career | 1.67× | ||
| 10 | Diploma | Business & Career | 1.63× | ||
| 11 | Postgraduate education | Business & Career | 1.62× | ||
| 12 | Private school | Kids & Family | 1.62× | ||
| 13 | Katholieke Universiteit Leuven | Business & Career | 1.62× | ||
| 14 | Business education | Business & Career | 1.59× | ||
| 15 | Women in the workforce | Politics & Society | 1.59× | ||
| 16 | Google News | News | 1.57× | ||
| 17 | University of Oxford | Business & Career | 1.57× | ||
| 18 | Continuing education | Business & Career | 1.55× | ||
| 19 | Undergraduate education | Business & Career | 1.54× | ||
| 20 | Master's degree | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.01× | |
| Social Media Usage | JOY | 0.99× | |
| Pet Ownership | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.74× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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