A data profile of the people who buy, follow and care about Higher education in Denmark — modelled from more than twelve digital signal sources. Higher education has an estimated audience of 1,393,598 people in Denmark.
Higher education has an estimated audience of 1,393,598 people in Denmark. 57.4% are female, 42.6% are male, average age 42.9. Top brand affinities: University, College, George Orwell, Desire, Bachelor of Business Information Systems.
Top brand affinities include University, College, George Orwell, with strongest over-indexing on University (1.62× the country average).
Demographically, the Higher education audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Higher education fan in Denmark is more female, around 42.9 years old, with strong Social Media Usage tendencies and a notable affinity for University.
The key figures that characterise the Higher education profile in Denmark.
57.4% are female, 42.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.9 |
| Estimated audience size | 1,393,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Higher education audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.3% |
| India | 4.3% |
The strongest cross-interests of the Higher education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 1.62× | ||
| 02 | Bachelor of Business Information Systems | Business & Career | 1.62× | ||
| 03 | George Orwell | Literature | 1.55× | ||
| 04 | College | Business & Career | 1.54× | ||
| 05 | Desire | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Travelling | THRILL | 0.75× | |
| Patriotism | CONSERVATISM | 0.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.33× | |
| Patriotism | CONSERVATISM | 0.62× | |
| Travelling | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Higher education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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